第 395 期·中文精讀

沃爾特·艾薩克森:埃隆·馬斯克、史蒂夫·喬布斯、愛因斯坦、達芬奇與富蘭克林

Walter Isaacson: Elon Musk, Steve Jobs, Einstein, Da Vinci & Ben Franklin

傳記作家艾薩克森談他筆下的馬斯克、喬布斯、愛因斯坦、達芬奇與富蘭克林,探討創造力的來源。

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中文精讀由 AI 基於原始訪談改寫,非官方翻譯,可能存在偏差或錯誤;表述以原音訊與官方文稿為準。說明

馬斯克和弟弟金巴爾去看一場反種族隔離的演唱會,散場後走的那條路上,躺著一個頭上插著刀的人。他們踩著血泊走過去,血黏在鞋底,甩都甩不掉。

沃爾特·艾薩克森(Walter Isaacson)在他的新書裡寫下這個畫面。他說,童年刻在人身上的東西會跟你一輩子。沒人能避免被劃傷,區別只在於你拿這些傷怎麼辦。

艾薩克森寫過愛因斯坦、喬布斯、達芬奇、富蘭克林、基辛格、詹妮弗·杜德納(Jennifer Doudna)。這次是馬斯克。在萊克斯·弗裡德曼(Lex Fridman)的這期播客裡,兩個人聊了幾個小時,從這些人的童年聊到他們怎麼思考,怎麼管理時間,怎麼承受痛苦,又怎麼把痛苦變成燃料。

如果你也想弄明白一個反覆出現的規律,為什麼這些改變世界的人,幾乎都帶著一身傷。這篇文章也許能給你一些線索。

父親、血泊,和揮不掉的童年

艾薩克森花了大量時間跟馬斯克的父親埃羅爾·馬斯克(Errol Musk)交談。馬斯克和金巴爾已經很多年不跟父親說話了,埃羅爾連馬斯克的郵箱都沒有,只能把郵件發給艾薩克森。

埃羅爾身上住著兩個人。他在工程和材料科學上是個聰明的腦子,知道怎麼在南非用雲母搭一個不會導熱的荒野營地。但他也會進入某些階段,純粹地施加精神折磨。

馬斯克在學校被霸凌,有一天被人從水泥臺階上推下去,臉被打到金巴爾說“我幾乎認不出他”,在醫院躺了將近一週。回家之後,他被父親叫到面前站著,被罵了一個多小時。父親說他蠢,還站到了打他那一方的立場上。

還有 Veldskool,南非男孩被送去的那種半軍事化營地。那時候馬斯克瘦小,不擅長讀懂社交和情緒訊號,他自己說他有阿斯伯格特質。第二次去營地時,他長高了,快到一米八,學了一點柔道。他明白了一件事:如果被打,那確實會疼,但他會一拳打在對方鼻子上,用最大的力氣。那種“永遠要打回去”的本能,從此焊死在馬斯克身上。

母親梅耶·馬斯克(Maye Musk)早年離了婚,她跟艾薩克森說了一句話:

對埃隆來說,危險在於他會變成他的父親。(梅耶·馬斯克)

艾薩克森說,馬斯克其實非常清楚這件事。他偶爾會跟你聊起腦子裡那些“惡魔”,聊起那個叫 Diablo 的東西在跳舞。他的前妻格萊姆斯(Grimes)說,她能提前一兩分鐘判斷“惡魔模式”什麼時候來,然後他就會變得又黑又安靜。但過一會兒他又會突然彈回來,掏出手機給你看一段巨蟒劇團(Monty Python)的段子,開始笑。

他的第二任妻子妲露拉·萊莉(Talulah Riley)給了艾薩克森一句很重的描述:

在男人內心深處,仍然站著那個孩子,站在他父親面前。(妲露拉·萊莉)

2008 年特斯拉快撐不下去的時候,馬斯克壓力大到會嘔吐。妲露拉說,那時候他會不由自主地搬出父親當年說過的那些話、那些句式。壓力大到那個程度,人會退回童年的現場,把當年聽來的句子再念一遍。

第一條法則:馴服你的心魔

艾薩克森自己也說了一段私人的話。他有一個好到不能再好的父親,一個電氣工程師,一輩子溫和。他長大的新奧爾良是個神奇的地方。

這段幸運有代價。那些童年被善待的人,長大之後心魔少,但驅動力也少。他說自己可能會成為鮑斯威爾(Boswell,約翰遜博士的傳記作者),而不是約翰遜本人。成為旁觀者,而不是下場的人。

“我總是尊敬那些在競技場裡的人。”他說。他沒有發射過可能去火星的火箭,沒有把人類推進電動車時代,沒有在工廠地板上通宵過。他看到有風險的事,會先算一下上行下行的機率,算完就走開了。這正是為什麼馬斯克這種人把事情做成了,而艾薩克森這種人只能寫他們。

那麼從這些傳記裡能提煉出什麼。艾薩克森給了兩條規矩。

第一條,馴服你的心魔。你要知道自己是什麼人,是野心勃勃還是懶散,是什麼東西在咬你。達芬奇清楚自己是個拖延症患者,這一點自知本身就有用。

第二條,知道你的超級能力在哪。艾薩克森說自己更像金巴爾,共情基因給得太足。他管《時代》週刊那 150 人的編輯部遊刃有餘,大家相處愉快。可去了 CNN 就不行了,他太在意別人會不會生自己的氣。

馬斯克評價過特斯拉前總裁喬恩·麥克尼爾(John McNeil),說得很直白:麥克尼爾開不了人,他更在意讓眼前的人滿意,而不是讓整個企業滿意。麥克尼爾也承認,馬斯克就是不給人留情面。

共情過剩會讓人成不了一個狠角色的管理者。但富蘭克林也是共情過剩的人。約翰·亞當斯罵他“愛討好”,意思是他總想讓人喜歡自己。這恰恰成了他的超能力:制憲會議僵在小州大州的問題上時,巴黎和約談不下來時,是富蘭克林把所有人拉到一起,逼著彼此讓步。

那兩條規矩落到實處,是先承認自己不是全能,再把僅有的那點天賦用到極致。艾薩克森花三年才在 CNN 想明白:我不是高強度環境下的管理者,但我能近距離觀察人,並把它寫成清楚、好看的敘事。這是另一種能力,跟管組織完全是兩碼事。

共情的是人類,不是眼前那個人

弗裡德曼補充了一句:馬斯克上癮的不只是風險和戲劇,上面永遠壓著一個更大的使命。

艾薩克森同意。那種共情落在整體人類身上,對坐在會議室裡的三四個人,他常常毫無感覺。蓋茨、勞倫斯·薩默斯、馬斯克都這樣。他們對人類的宏大目標有共情,對眼前人的情緒卻近乎冷酷。

馬斯克有三個真正的宇宙級使命。第一,讓人類成為跨行星物種,去火星。第二,把人類帶進可持續能源時代,電動車、太陽能屋頂、電池組。第三,確保人工智慧安全,與人類價值對齊。

艾薩克森一開始以為這是給團隊打雞血的演講。他曾站在旁邊聽馬斯克對 SpaceX 的人說,如果你們這樣做,我們這輩子都到不了火星。聽了第二十次,他信了:這個人真的是被這些東西驅動的。

馬斯克說自己小時候看漫畫,漫畫裡的人總想拯救世界,但內褲穿在外面,看起來很可笑。說完他停了一下:“但他們確實是在拯救世界。”

艾薩克森說,馬斯克對自己的角色有這種史詩級的想象。有時候很荒唐,有時候又確實是真的。

1905 年:專利局裡的一張凳子

愛因斯坦的故事同樣從“不合時宜”開始。他在德國長大,是個猶太孩子,學說話很慢,是個視覺思考者,總在走神、在想象。他逃離了德國那套死記硬背的教育,第一次申請蘇黎世聯邦理工學院,被拒了。

那是蘇黎世第二好的學校。艾薩克森說他試圖找出當年那個招生官的名字,沒找到。“你拒了愛因斯坦?”

愛因斯坦畢業時成績不在班級前一半。讀研時博士論文不被接受,所以找不到教職。他試過 14 所中學,沒人要他。1905 年,他是瑞士專利局的三等審查員。三等,因為博士論文被拒,他連二等一等的資格都沒有。

就是這麼一個坐在專利局凳子上的人,在同一年寫出三篇徹底改寫科學史的論文。而且還有附加的一小段,裡面那個公式是 E 等於 mc²。

時間線還說明另一件事。1906 年,他還是三等審查員。1907 年,還是。直到 1909 年,人們才開始意識到,相對論可能是對的,可能會掀翻整個牛頓物理。

為什麼能發生。艾薩克森給了兩個解釋。

第一,他是視覺思考者。第二,他待在專利局比待在某個教授手下當門徒要好得多。那時候瑞士剛啟用標準時區,專利局在處理各種給時鐘對時的裝置。巴塞爾敲響整點,伯爾尼也得在同一瞬間敲響。這需要在兩個相距很遠的鐘之間發一個光訊號。

愛因斯坦就在腦子裡想象:如果我騎在一束光旁邊,會看到什麼。如果你追上它,幾乎和它同速,它看起來應該是靜止的。可麥克斯韋方程不允許這樣。他說自己想得手心冒汗。最後他從那些對時裝置裡想通了:如果你運動得足夠快,你認為同時發生的事,跟向反方向高速運動的人認為的同時,是不同的。光速恆定,時間相對。

這種跳出框架的一躍,就是 1905 年成為奇蹟年的原因。

看得見物理,才改得動工程

艾薩克森認為這幾個人的共同點是視覺思考。達芬奇是左撇子,大概有點閱讀障礙。愛因斯坦有模仿言語,學話很慢。馬斯克則是在工廠裡隨時隨地在腦子裡跑物理模擬。

他會盯著星艦助推器猛禽發動機下面的隔熱罩,問:為什麼非得這樣?能不能這樣削一下,或者乾脆去掉這一塊?

2018 年,特斯拉要衝每週 5000 輛,生死關頭。馬斯克盯著往底盤上擰螺栓的機器,把 Lars Moravy 叫來,問為什麼這裡有六個螺栓。工程師解釋說碰撞測試時壓力是這個方向,所以必須。馬斯克說:不,你在腦子裡過一遍,如果撞車,力會這樣走再那樣走,四個螺栓就夠。聽起來冒險,他們去測試、去重新設計,結果他是對的。

艾薩克森說,這樣的例子他能給五百個。馬斯克每天都在視覺化一個工程或製造問題的物理。

更要緊的是另一層。他不只關心產品的設計,他還關心產品的製造,那臺“造機器的機器”。這恰恰是美國過去四十年丟掉的東西。把製造外包出去太多,你就很難再成為好的創新者,因為你不懂你要設計的東西怎麼做出來。所以馬斯克把設計師的桌子直接擺在裝配線旁邊,逼他們看著自己畫的東西變成實物。

端到端控制也是這個邏輯。喬布斯手裡這臺 iPhone 就是例子,硬體只跟蘋果軟體配,iTunes 商店一度也只配蘋果。像一個京都的枯山水庭院,精心修剪,但整體是美的。

馬斯克剛到特斯拉時,電池在日本做,電池組在泰國某個燒烤店組裝,再運到英國的蓮花工廠塞進 Elise 底盤。那是一場噩夢。後來他走另一個極端:從豐田手裡拿下弗裡蒙特工廠,軟體自研,噴漆自研,電池自研。這種端到端控制既是他性格的一部分,也是特斯拉能持續創新的原因。

自動駕駛就是同一套邏輯的延伸。從 Mobileye 轉向自研,再到砍掉所有非富資料感測器,只留視覺。雷達、鐳射雷達,全都拿掉。這是巨大的一步,所有人都反對,到今天還有人在爭。

但這是第一性原理。人開車只用視覺輸入,沒有雷達沒有鐳射雷達沒有聲吶,那麼物理定律裡就沒有任何東西規定純視覺做不成自動駕駛。這個判斷後來變成了他的信條。

有人會問,鐳射雷達當柺杖為什麼不用?艾薩克森的回答是規模。你沒法用這種方式造幾百萬輛車。看星星時可以用望遠鏡,但量產車不行。你也不能依賴高精地圖,否則從新奧爾良到斯萊德爾這段路它就走不了。

全自動駕駛的思路也在變。以前是靠幾十萬行程式碼寫規則:見紅燈停,見雙黃線這樣,見腳踏車道那樣。現在改成純 AI 和機器學習。FSD 12 會基於特斯拉每週大約十億幀的真實駕駛畫面訓練,問的是:人在這種情況下做了什麼?而且只挑最好的司機,五星司機,用馬斯克的話說,像 Uber 司機那樣的。

這就像 ChatGPT。它不靠研究“哪五位教皇最好”,它靠吞下幾十億篇人類寫下的文字。自動駕駛要做的,是吞下真實世界的影片。

走進黑房間,還得允許自己把東西炸掉

弗裡德曼有個比喻。這些人在做的事,像是拿著極度自信的信念走進一間黑屋子,筆直往前,然後一腳踩到樂高,疼得要命,再迅速調整方向。很多好想法是在走的過程中撞出來的。

艾薩克森說,這需要三樣東西。第一,愛冒險,否則你不會不帶手電筒和地圖進黑屋子。第二,腦子要能迭代,能跑反饋迴路。第三,你得接受自己會把東西炸掉。獵鷹火箭的前三次全炸了,星艦第一次飛了三分鐘半也炸了。

波音和 NASA 這類機構的問題,是不願意在不知道出口在哪、不知道燈在哪的情況下走進黑屋子。

艾薩克森還說了一句更宏觀的判斷:美國現在裁判太多,冒險者太少。律師和監管者說“你不能這麼做,太危險了”,比願意創新的人多。當年坐五月花號來的人,從納粹手裡逃出來的難民,都是冒著巨大風險來的。兩種人都需要,但比例失衡了。

他還押了一個注。一百年後人們記住馬斯克,除了太空旅行,最主要的是真實世界 AI。不只是 Optimus 機器人,還有自動駕駛汽車,兩者本質是一回事,都在用 GPU 叢集或 Dojo 晶片處理真實世界的資料。

大語言模型很好,尤其你想跟聊天機器人閒聊的時候。但真正的聖盃是通用人工智慧,而通用人工智慧最難的部分是真實世界 AI。在這一點上,Optimus 和全自動駕駛比誰都跑得前。

弗裡德曼在這裡插了一句:你說“閒聊”,可人類為某些詞墜入愛河,為某些詞開戰。艾薩克森的回答很短:智慧在數學裡。

瘋狂、殘忍,以及 Woz 的答案

書裡開篇引了馬斯克在《週六夜現場》的話:我要向被我冒犯過的所有人道歉,我重新發明了電動車,我用火箭把人送上火星,你們真以為我會是個冷靜正常的傢伙?旁邊是喬布斯那句:那些瘋狂到以為自己能改變世界的人,才是真正改變世界的人。

艾薩克森說,我們先承認馬斯克有時候就是瘋了,然後再看他瘋在哪。馬斯克在星艦兩次發射嘗試之間飛去邁阿密開廣告銷售會,第一次見琳達·亞卡里諾(Linda Yaccarino),當場決定讓她當 CEO,然後飛回來發射星艦。這種衝動性貫穿始終。

你想把他手機收走,別讓他凌晨三點發推。你想跟他說別這麼瘋。但莎士比亞在《一報還一報》結尾寫了一句:最好的人,也是由缺點塑造的。你沒法把這根線從整塊布料裡抽出來,布料還完好。

然後話題轉向更難受的一面:殘忍。喬布斯去世前,艾薩克森去問沃茲尼亞克(Woz),你開頭提的那個問題,答案是什麼。如果是我管蘋果,我會對每個人都更好,人人有期權,像個家庭。沃茲停了一下,笑了:

但如果是我管蘋果,我想我們做不出 Macintosh,也做不出 iPhone。(沃茲尼亞克)

喬布斯對艾薩克森說過類似的話:你們這種人喜歡戴天鵝絨手套,喜歡讓人喜歡你,喜歡把話說甜。我是個工人家庭的孩子,我沒那個奢侈。東西爛,我就得說它爛,否則我帶的就全是二流選手。

馬斯克也一樣。艾薩克森承認,他自己大概也會戴天鵝絨手套。他管 CNN 那幾年,那個組織需要被重塑、需要被打碎、需要炸掉一些東西,他沒做。所以他說,算了,我就去寫那些做得出來的人。

“這是我聽過最蠢的話”,這句話喬布斯說過,蓋茨說過,貝索斯說過。喬布斯甚至因為一杯奶昔說過。埃羅爾·馬斯克也說。他當年逼小馬斯克站在面前,反覆說:這是最蠢的事,你是最蠢的人,你一輩子成不了任何事。

特斯拉前總裁麥克尼爾問過:非得這樣嗎。艾薩克森的回答是不一定。有很多成功的人溫和得多。但有時候你確實需要比那些拿“年度最佳老闆”獎盃的人更殘酷、更直接。

Twitter:裁掉 85% 之後

2022 年初,馬斯克正處在巔峰。特斯拉賣了 100 萬輛車,獵鷹九號接連發射回收,他是世界首富,《時代》年度人物。可他跟艾薩克森說,我還想把籌碼全部推回桌上,我不想停下來品味。

他開始悄悄買 Twitter 的股票。一月、二月、三月。在奧斯汀的超級工廠夾層上,他和盧克·諾塞克(Luke Nosek)、肯·豪厄裡(Ken Howery)這幫朋友討論了一整個下午和晚上:到底要不要做。所有人都問,你為什麼要擁有一家 Twitter?馬斯克不用,梅耶說她用。看起來他打算放棄,接受一個董事會席位,籤個停滯協議,停在 10%。

然後他飛去夏威夷拉里·埃裡森家裡,本來要度假三天。結果他變得極度亢奮,開始狂發訊息,包括那句“Twitter 需要一條噴火的龍”。到溫哥華,格萊姆斯跟他會合,兩個人通宵打《艾爾登法環》。凌晨五點半,他打完遊戲,發出了收購要約。

接下來是四月底到十月的拉鋸。所有人都在問,他到底想不想退出這筆交易。艾薩克森的回答是:你說的是哪一天、哪個時段的馬斯克?早上他會說特拉華法院要逼我,太糟了,讓我出去。晚上他會說這會很棒,這是我二十年前想做的 x.com 的加速器。

直到十月初,律師告訴他這場官司你大機率贏不了,最好把交易做完。那時候他不但接受了,有時候還挺高興。

交割那天有個細節。他們策劃了一次“閃電交割”,等市場收盤後再完成交易,這樣他可以發信解僱帕拉格(Parag Agrawal)等人,理由寫“有因”,能省下大約兩億美元。這既是錢的問題,也是他那句“他們騙了我,我被逼著做這件事,那我得用這個柔術動作拿回點什麼”。

接管之後場面更野。他分三輪把員工裁到原來的 15%。平安夜,有人告訴他薩克拉門託那臺伺服器不能關,因為需要冗餘。他說不需要。在飛往奧斯汀的飛機上,年輕的詹姆斯問,為什麼我們不自己去關。飛機掉頭,降落在薩克拉門託,他親自動手把伺服器拔了。

艾薩克森說,Twitter 當時在另一個極端:瑜伽室、心理健康假,把“心理安全感”奉為不可侵犯的信條。馬斯克聽到這個詞就發出一聲冷笑。他說,我喜歡的是硬核,是強度,是把緊迫感當成運營原則。

中間還有個岔路。金巴爾主張乾脆從頭做一個,做在區塊鏈上。後來他們算下來,區塊鏈的響應速度扛不住一天十億條推文。艾薩克森現在回頭看,覺得新起一家媒體公司可能更好,沒有歷史包袱。但要從零攢起幾億真實使用者,實在很難,Mastodon、Bluesky、Threads 都證明了這點,Threads 甚至還有現成的底子。

裁員那套操作也值得說。馬斯克讓特斯拉自動駕駛團隊的人去給 Twitter 工程師過去一年寫的程式碼打分,然後分三輪裁。中間他搞了個“行刑小隊”,艾薩克森給它起名叫“三個火槍手”,成員是那兩個年輕表弟和另外幾個人。他們翻了內部 Slack 裡幾百條訊息,誰在裡面罵“那個混蛋馬斯克要接管了,他是個瘋子”,誰就上名單。他們沒翻私信。在企業 Slack 裡發言,公司當然可以看,但這麼做仍然超出了大多數人的尺度。

裁得是不是太狠。艾薩克森說,馬斯克有個五步演算法,最後兩步是刪、刪、刪,把所有零件都刪掉,還有一個推論:如果你刪完之後沒有再加回 20%,說明你第一輪刪得不夠狠,因為你太膽小了。所以他大概確實是多刪了 20%。現在他們大概又在往回招人。

連續單任務:一天切換六家公司

有人誇馬斯克擅長多工。艾薩克森說這是個錯誤,他被人糾正過。他是“連續單任務”:一個小時內極度專注一件事,然後清一下盤子,再進下一件。

Twitter 董事會接受他報價那晚,全世界都在刷這條新聞。他沒慶祝,去了博卡奇卡,盯著一臺有甲烷洩漏問題的猛禽發動機閥門,琢磨怎麼修。滿屋子的工程師大概都在想:這人剛買下 Twitter,我們要不要說點什麼?

之後他跟金巴爾去布朗斯維爾路邊的小館子,坐在前排聽音樂,幾乎沒人認出他。

一天之內,他的腦子會從“Neuralink 晶片怎麼植入、植入機器人長什麼樣、能跑多快”,切到猛禽的隔熱罩,再切到模仿學習、機器學習、全自動駕駛。專注某一件事的時候,沒人能打擾他。但兩件事之間,他需要把蒸汽放掉,方式是打 Polytopia 或者發幾條推。後者常常不健康,但對他是個出口。艾薩克森管那個叫“清口”,像餐廳裡上下一道菜之前給你清一下味蕾。

弗裡德曼說,這給人一種感覺:一天裡的分鐘數其實很多,沒有藉口做不完事,前提是極度的專注和緊迫感。艾薩克森同意那個緊迫感是真實的。博卡奇卡發射臺,週五晚上十點,只有幾個人在,本來還要八個月才發射,他下令緊急動員,明天要 200 個人到場。他會說:沒有這種兇狠的緊迫感,我們永遠到不了火星。

當然不能全學他。艾薩克森說,這需要一支知道怎麼處理其他所有事的團隊,一個能像切換情緒一樣切換任務的大腦。你我聽播客時腦子裡還掛著女兒發來的看房郵件,這就是多工。他不是。他單任務、順序執行,專注得硬核。

弗裡德曼接了一句很好的話:這種切換本身,是為了讓強度能維持下去。大多數人沒法在任何一件事上長期保持那種強度。所以切換成了維持強度的方式。

反過來,達芬奇就是沒法專注的那種人。他容易分心,成品畫比未成品還少。但他在自然中看見模式的能力,某種程度上也得益於這種散漫。馬斯克不是這樣,每隔幾個月就來一次“surge”,你不知道會砸在哪個方向,可能是太陽能屋頂,明天之前必須裝完 100 個,可能是天亮之前把星艦穹頂造出來。

艾薩克森在這裡給了一句平靜的提醒:有些人天生是那樣,很鼓舞人。但也該珍惜那些既能做好事情、又能品味成功、品味當下、品味安靜的人。馬斯克最大的缺陷,是他沒法品味任何一刻,也沒法品味成功。這是硬核強度的另一面。

是個人推動歷史,還是群體

艾薩克森寫過《創新者》,那本書的核心問題就是:改變歷史的是個人還是群體。

他提了基辛格。寫第一本書《基辛格傳》時,基辛格在中東穿梭外交,跟他說:我在哈佛當教授的時候,以為歷史由大力量和群體決定。可當我近距離看,我看到一個人能帶來多大差別。他說的是薩達特、果爾達·梅厄,大概也包括他自己。

傳記作者有個骯髒的小秘密:我們把歷史扭曲了,讓敘事過度依賴個人。但有時候歷史確實由個人推動。

有時候又是團隊接力。《創新者》裡,戈登·摩爾和鮑勃·諾伊斯把安迪·格魯夫拉進來,做出微晶片,然後沃茲尼亞克和喬布斯在某個電子商店裡看到它,決定做一個蘋果。

艾薩克森承認自己偏向個人那一側。但他也會追問:如果這些人不存在,歷史的力量和群體能不能自己走完這一步?

狹義相對論那篇論文發表之後,過了四年人們才真正懂他在說什麼:不只是你觀測到的時間是相對的,時間本身就是相對的。至於十年後的廣義相對論,艾薩克森說,他不確定我們今天能不能等來。

iPhone 也一樣。松下到摩托羅拉那一堆腦子都沒想明白口袋裡能裝一千首歌、裝郵件、裝網際網路,還裝一部電話。電動車更明顯,通用和福特那些聰明人把 Bolt 停產,據說還把車砸了。火箭也一樣,十二年前太空梭快停飛了,沒人在做這件事。

總會有人跳出來說,特斯拉的功勞該記在馬丁·艾伯哈德(Martin Eberhard)和馬可·塔彭寧(Marc Tarpenning)頭上,跟馬斯克沒關係。艾薩克森的回應是:他們是聯合創始人,他們造出了公司的外殼,這份功勞跑不掉。但把年產量帶到一百萬輛電動車的人,是馬斯克。五年之後如果有人還開燃油車,我們會覺得那很古怪。這件事的九成,歸馬斯克。

敲門、閉嘴,以及“讓我給你講個故事”

播客後半段聊到了手藝本身。艾薩克森說他的第一步永遠是搞清楚腦子是怎麼運作的。聰明人一抓一大把,聰明本身很少能成事。真正的問題是:什麼讓人有創造力?什麼讓人做出想象力的一躍?

接著是方法。他說自己寫東西時有一句魔咒,幾乎該寫在卡片上釘在桌子前面:“讓我給你講個故事。”有人問,馬斯克怎麼發現人才,那就講傑克·麥肯齊(Jacob McKenzie)的故事。這個辦法也不是他獨創,《聖經》就是這麼幹的,開頭六個字,“起初”,然後全是故事。

第二是時間順序。四十歲的人是從三十九歲和三十八歲長出來的。你得一歲一歲地展示一個人怎麼演化、怎麼生長。他提到《總統班底》的編輯愛麗絲·梅休(Alice Mayhew),她在艾薩克森書稿頁邊畫一個記號,意思是“一切都在恰當的時間發生,保持時間順序。這對《聖經》夠用,對你也夠用”。

然後是採訪。艾薩克森說他當記者的第一天就去報道一起兇殺案,從投幣電話打回編輯部。城市版編輯問他,你跟家屬聊了嗎。他說沒有,人家女兒剛……編輯說,去敲門。他敲了門,一個小時後,那家人還在說話,把女兒的畢業紀念冊翻出來給他看。

第一課:人願意說話,前提是你願意聽。

在新罕布什爾跑競選時,他從大衛·布羅德(David Broder)和蒂姆·拉瑟特(Tim Russert)那裡學到的是“敲門”:走進一個社群,挨家挨戶問選舉。但這裡有個秘訣:不要問引導性問題,不要預設前提,就說一句“我在琢磨這次選舉,到底發生了什麼,你怎麼看”,然後閉嘴。

跟馬斯克打交道還有第三招。他會沉默,有時候一分鐘,兩分鐘,四分鐘。別急著填空白。你得學會:他已經四分鐘沒說話了,我能比他撐得久。

這一段弗裡德曼的回應很有意思。他說對人類來說這真的很難,因為沉默一來,腦子裡的惡魔全冒出來了。他怕的是,不說就無聊,說了就愚蠢,這個引擎一直在轉。

艾薩克森說了一句可以抄下來貼牆上的話:沒什麼可說的時候,保持沉默永遠不會錯。他自己也沒完全做到,但做記者的時候會強迫自己做到。不要問複雜的問題,不要插嘴,對方沒答完的時候別接話,就安靜地等著,他會繼續說下去。

寫馬斯克那本書,他採訪了 140 到 150 人,書後全部列名,全部具名。他說自己書裡不放匿名引語。有些事要打兩三個電話對方才肯說,但重要的是讓讀者知道每件事的出處。

至於訪談的本質,他的判斷很簡單:你得是真的好奇。今天很多記者問問題是為了抓把柄、搶獨家、造標題。如果你是真的想知道答案,對方聽得出來。他引用富蘭克林那篇關於談話的文章,裡面講了沉默,也講了用真誠的提問代替表達自己的觀點。富蘭克林想在費城組建消防隊時,就去他那個“皮圍裙俱樂部”,拋一個問題:我們為什麼沒有?需要什麼?會有什麼好處?然後再聽別人說。哪怕對方只有一個念頭的萌芽,也把功勞給他。

艾薩克森還提到一點:興趣要廣。富蘭克林和達芬奇都是這樣,籃球、歌劇、物理、形而上學,什麼都想知道。他對弗裡德曼說,你有這種真誠的興趣,這是一種天賦。

為誰而寫

提到客觀性,艾薩克森的說法是“我想做到誠實,這跟客觀差不多”。

他一直記著一件事:我為誰寫?他不為馬斯克寫。書寄沒寄給馬斯克,他自己也說不清,對方大概還沒讀過。他只有一個讀者,就是那個心態開放的讀者。一個故事會讓傳主暴怒,或者讓傳主開心,這都不重要。重要的是,加進這個故事,讀者會不會更理解這個人。

為了這個,他把自己從敘事裡挪開。他說自己不站在敘事中心,他要做的是把事實和故事擺出來,讓讀者自己下判斷。寫馬斯克那本書,他的觀察時長超過一百小時,很多時候就坐在五英尺之外。他說,自鮑斯威爾為約翰遜博士作傳以來,大概沒有哪個傳記作者拿到過這麼近的距離。

弗裡德曼問了一個略私人的話題,愛情關係對這些人有多重要。艾薩克森講了愛因斯坦。第一任妻子米列娃(Mileva)是他的迴音壁,在狹義相對論那篇論文的數學上幫過忙。但他對她不好,讓她簽了一份保證不打斷他工作的協議。她提出離婚時他付不起,因為他還是專利局職員。於是他提了個交易:總有一天,1905 年那幾篇論文裡會有一篇拿諾貝爾獎。我們離婚,獎金給你。她找了幾個科學家商量,一週後接下這個賭。1919 年他拿獎,錢全歸她,她在蘇黎世買了三棟公寓樓。

第二任妻子艾爾莎(Elsa)更像一種便利的合夥關係,跟浪漫的愛情關係不大。但有時候人需要的就是一個搭檔,一個幫你處理那些你不會處理的事的人。艾薩克森說,所以他的書並不是什麼勵志的情感關係指南。

死亡、遺產,和回到出發的地方

聊到死亡,艾薩克森說不怕,也不常想。但他講了個喬布斯的故事。確診之後、訊息公開之前,喬布斯說過:我們終將死去這件事,給了你專注,也給了你意義。馬斯克也跟艾薩克森說過類似的話,他沒法想象比永生更糟的事。希臘神話裡西西弗斯的處境,已經說明了被判處永生有多可怕。古希臘還有一個專門跟在國王身後的人,只負責說一句:memento mori,記住你會死。這句話讓人不至於失控。

那遺產呢。艾薩克森說,當傳記作者有個好運:你知道自己的遺產是什麼。書架上會有一排書,寫滿有意思的人。某處會有一個 17 歲的生物學學生,因為讀了某本書,決定成為下一個偉大的生物化學家,或者決定去創辦一家公司。

但他想得更多的是往回走。卡特里娜颶風之後,他被請去當新奧爾良重建委員會的副主席。他意識到自己擁有的一切,都來自這座美麗而多災的城市,那所好高中,那些他學會騎車的街道。他解決不了全球層面的難題,但他可以回家,可以說我的遺產裡有一部分是,我試著償還給我的家鄉。他在杜蘭大學教書,他說這是他給自己的樂子,不是給別人的恩惠。

他說美國丟掉了一樣東西:社群。孤獨的人孤獨,是因為他們不屬於任何社群。而他的高中同學都還在新奧爾良,家人也在,還有杜蘭大學、有那些一直都在的機構。他參與改善學校系統,參與青年賦權專案,參與杜蘭的創新中心,甚至當過城市規劃委員會成員,管短租的區劃條例。他說,去啊,把自己泡進你的社群。

他引了一句 T.S. 艾略特的詩,還專門說了這是引用:

我們不會停止探索,而我們一切探索的終點,將是回到我們出發的地方,並且第一次真正認識它。(T.S. 艾略特,《四個四重奏》)

他說如果這是一出莎士比亞的戲,這裡就是第五幕。回你來的地方去,讓自己看見它,然後琢磨怎麼讓另一個人,也能從新奧爾良出發,走出一段神奇的軌跡。

播客最後,弗裡德曼說他從《富蘭克林》一路讀到今天,已經追了十五年。艾薩克森的回答是那句老派的話:那肯定不是真的,但你說得太好聽了。

把這些用起來

整場對話裡,艾薩克森反覆回到同一個問題:一個人到底靠什麼把自己推到極限,又靠什麼在極限裡不崩掉。他給的答案很樸素,也很難做到。下面是幾條可以直接拿去用的建議。

  • 先搞清楚是什麼在咬你。寫下你最想證明給誰看,最怕被誰否定。知道心魔的名字,你才能馴它,而不是被它牽著走。這一步沒做完,後面全是白費。
  • 找出你的超級能力。標準只有一條:你真的比周圍人做得好。你以為自己應該擅長的那一件,往往給不出答案。誠實一點,這件事常常讓你有點難堪。
  • 重要的問題,在腦子裡跑一遍物理再開口。遇到一個“從來都這麼做”的流程,問一句:為什麼是六個螺栓,為什麼不能是四個。第一性原理是每天對著具體零件問的具體問題。
  • 把“造東西”和“造出東西的機器”放在一起想。如果只畫圖不懂怎麼做出來,你的設計會一直停在紙上。做產品的人,儘量坐到產線旁邊去。
  • 嘗試連續單任務。一小時只幹一件事,做完用一段無聊的事清口,再進下一件。別指望自己一邊聽會一邊回郵件還能有產出。
  • 採訪、聊天、談判時,先閉嘴。不要問引導性問題,不要預設前提。對方停下來時,你多沉默一分鐘,他往往會把真正有意思的東西說出來。
  • 去現場,做一手觀察。能坐下來看一百小時,就別隻聽轉述。艾薩克森能被允許待在五英尺之外,是因為他在場,而不是因為他問得巧。
  • 寫東西或講東西時,從“讓我給你講個故事”開始,按時間順序走。少講道理,多講人怎麼從一件事長到下一件事。
  • 分清共情物件。對整體人類有共情,是使命感的來源;對眼前的人有共情,是團隊的溫度。搞清楚你現在需要哪一種,別用錯地方。
  • 想清楚你為誰做這件事。不為你老闆,不為評論你的人,為那個心態開放的讀者、使用者或同行。這一條能幫你擋掉大量噪音。

艾薩克森說,那些在競技場裡的人值得尊敬。讀傳記的意義在於讓你看見:他們也帶著傷,也在黑暗裡摸索,只不過他們選擇繼續往前走。

文稿來自 Lex Fridman 官網公開發布的官方 Transcript(含說話人與時間戳)。
Walter Isaacson (00:00:00): I hope with my books I’m saying, “This isn’t a how-to guide, but this is somebody you can walk alongside.” You can see Einstein growing up Jewish in Germany. You can see Jennifer Doudna growing up or as an outsider, or Leonardo da Vinci or Elon Musk, in really violent South Africa with a psychologically difficult father, and getting off the train when he goes to an anti-apartheid concert with his brother and there’s a man with a knife sticking out of his head, and they step into the pool of blood and it’s sticky on their soles. This causes scars that last the rest of your life. The question is not how do you avoid getting scarred, it’s how do you deal with it. Lex Fridman (00:00:56): The following is a conversation with Walter Isaacson, one of the greatest biography writers ever, having written incredible books on Albert Einstein, Steve Jobs, Leonardo da Vinci, Jennifer Doudna, Benjamin Franklin, Henry Kissinger, and now a new one on Elon Musk. We talked for hours, on and off the mic. I’m sure we’ll talk many more times. Walter is a truly special writer, thinker, observer, and human being. Lex Fridman (00:01:25): I highly recommend people read his new book on Elon. I’m sure there will be short-term controversy, but in the long term, I think it will inspire millions of young people, especially with difficult childhoods, with hardship in their surroundings or in their own minds, to take on the hardest problems in the world and to build solutions to those problems, no matter how impossible the odds. In this conversation, Walter and I cover all of his books, and use personal stories from them to speak to the bigger principles of striving for greatness in science, in tech, engineering, art, politics and life. Lex Fridman (00:02:05): There are many things in the new Elon book that I felt are best saved for when I speak to Elon directly again on this podcast, which will be soon enough. Perhaps it’s also good to mention here that my friendships, like with Elon, nor any other influence like money, access, fame, power, will never result in me sacrificing my integrity, ever. I do like to celebrate the good in people, to empathize and to understand, but I also like to call people out on their bullshit with respect and with compassion. If I fail, I fail due to a lack of skill, not a lack of integrity. I’ll work hard to improve. This is the Lex Fridman podcast. To support it, please check out our sponsors in the description. Now, dear friends, here’s Walter Isaacson. What is the role of a difficult childhood in the lives of great men and women, great minds? Is it a requirement, is it a catalyst, or is it just a simple coincidence of fate? Walter Isaacson (00:03:11): Well, it’s not a requirement. Some people with happy childhoods do quite well, but it certainly is true that a lot of really driven people are driven because they’re harnessing the demons of their childhood. Even Barack Obama’s sentence in his memoirs, which is, I think, “Every successful man is either trying to live up to the expectations of his father or live down the sins of his father.” For Elon it’s especially true, because he had both a violent and difficult childhood and a very psychologically problematic father. He’s got those demons dancing around in his head, and by harnessing them, it’s part of the reason that he does riskier, more adventurous, wilder things than maybe I would ever do. Lex Fridman (00:04:02): You’ve written that Elon talked about his father, and that at times it felt like mental torture, the interaction with him during his childhood. Can you describe some of the things you’ve learned? Walter Isaacson (00:04:16): Yeah. Well, Elon and Kimbal would tell me that, for example, when Elon got bullied on the playground, and one day was pushed down some concrete steps and had his face pummeled so badly that Kimbal said, “I couldn’t really recognize him,” and he was in the hospital for almost a week, but when he came home, Elon had to stand in front of his father, and his father berated him for more than an hour, and said he was stupid and took the side of the person who had beaten him. Lex Fridman (00:04:48): That’s probably one of the more traumatic events of Elon’s life. Walter Isaacson (00:04:51): Yes, and there’s also Veldskool, which is a sort of paramilitary camp that young South African boys got sent to, and at one point he was scrawny. He was very bad at picking up social cues and emotional cues, he talks about being Asperger’s, and so he gets traumatized at a camp like that. The second time he went, he’d gotten bigger. He had shot up to almost six feet and he learned a little bit of judo, and he realized that if he was getting beaten up, it might hurt him, but he would just punch the person in the nose as hard as possible, so that sense of always punching back has also been ingrained in Elon. Walter Isaacson (00:05:33): I spent a lot of time talking to Errol Musk, his father. Elon doesn’t talk to Errol Musk anymore, his father, nor does Kimbal. It’s been years, and Errol doesn’t even have Elon’s email, so a lot of times Errol will be sending me emails. Errol had one of those Jekyll-and-Hyde personalities. He was a great mind of engineering and especially material science. Knew how to build a wilderness camp in South Africa using mica and how it would not conduct the heat, but he also would go into these dark periods in which he would just be psychologically abusive. Walter Isaacson (00:06:18): Of course, Maye Musk says to me … his mother, who divorced Errol early on … said, “The danger for Elon is that he becomes his father.” Every now and then … you’ve been with him so much, Lex, and you know him well … he’ll even talk to you about the demons, about Diablo dancing in his head. I mean, he gets it, he’s self-aware, but you’ve probably seen him at times where those demons take over and he goes really dark and really quiet. Grimes says, “I can tell a minute or two in advance when demon mode’s about to happen,” and he’ll go a bit dark. I was here at Austin once at dinner with a group, and you could tell suddenly something had triggered him and he was going to go dark. I’ve watched it in meetings, where somebody will say, “We can’t make that part for less than $200,” or, “No, that’s wrong,” and he’ll berate them, and then he snaps out of it. You know that too, the huge snap-out, where suddenly he’s showing you a Monty Python skit on his phone and he’s joking about things. I think coming out of the childhood, there were just many facets, maybe even many personalities … the engineering mode, the silly mode, the charismatic mode, the visionary mode … but also the demon in dark mode. Lex Fridman (00:07:43): A quote you cited about Elon’s really stood out to me. I forget who it was from, but, “Inside the man, he’s still there as a child, the child standing in front of his dad.” Walter Isaacson (00:07:53): That was Talulah, his second wife, and she’s great. She’s an English actress. They’ve been married twice, actually. Tallulah said that’s just him from his childhood. He’s a drama addict. Kimbal says that as well. I asked why, and Tallulah said, “For him, love and family are associated with those psychological torments, and in many ways he’ll channel.” I mean, Tallulah would be with him in 2008 when the company was going bad or whatever it may have been or later, and he would be so stressed he would vomit, and then he would channel things that his father had said, use phrases his father had said to him. She told me, “Deep inside the man is this man-child, still standing in front of his father.” Lex Fridman (00:08:51): To what degree is that true for many of us, do you think? Walter Isaacson (00:08:55): I think it’s true, but in many different ways. I’ll say something personal, which is I was blessed … and perhaps it’s a bit of a downside too … with the fact that I had the greatest father you could ever imagine, and mother. They were the kindest people you’d ever want to meet. I grew up in a magical place in New Orleans. My dad was an engineer, an electrical engineer, and he was always kind. Perhaps I’m not quite as driven or as crazed. I don’t have to prove things, so I get to write about Elon Musk. Walter Isaacson (00:09:30): I get to write about Einstein or Steve Jobs or Leonardo DaVinci, who as you know, was totally torn by demons and had different difficult childhood situations, not even legitimized by his father. Sometimes those of us who are lucky enough to have really gentle, sweet childhoods, we grow up with fewer demons, but we grow up with fewer drives, and we end up maybe being Boswell and not being Dr. Johnson. We end up being the observer, not being the doer. I always respect those who are in the arena. Lex Fridman (00:10:13): You don’t see yourself as a man in the arena? Walter Isaacson (00:10:16): I’ve had a gentle, sweet career, and I’ve got to cover really interesting people, but I’ve never shot off a rocket that might someday get to Mars. I’ve never moved us into the era of electric vehicles. I’ve never stayed up all night on the factory floor. I don’t have quite those, either the drives or the addiction to risk. I mean, Elon’s addicted to risk. He’s addicted to adventure. Me, if I see something that’s risky, I spend some time calculating, “Okay, upside/downside here.” That’s another reason that people like Elon Musk get stuff done, and people like me write about the Elon Musks. Lex Fridman (00:11:09): One other aspect of this, given a difficult childhood, whether it’s Elon or DaVinci, I wonder if there’s some wisdom, some advice almost that you can draw, that you can give to people with difficult childhoods. Walter Isaacson (00:11:29): I think all of us have demons, even those of us who grew up in a magical part of New Orleans with sweet parents. We all have demons, and rule one in life is harness your demons. Know that you’re ambitious or not ambitious or you’re lazy or whatever. Leonardo da Vinci knew he was a procrastinator. I think it’s useful to know what’s eating at you, know how to harness it. Also, know what you’re good at. I’ll take Musk as another example. Walter Isaacson (00:12:10): I’m a little bit more like Kimbal Musk than Elon. I maybe got overendowed with the empathy gene. What does that mean? Well, it means that I was okay when I ran Time Magazine. It was a group about 150 people on the editorial floors, and I knew them all and we had a jolly time. When I went to CNN, I was not very good at being a manager or an executive of an organization. I cared a little bit too much that people didn’t get annoyed at me or mad at me. Walter Isaacson (00:12:47): Elon said that about John McNeil, for example, who was president of Tesla. It’s in the book. I talked to John McNeil a long time, and he says, “Elon just would fire people, be really rough on people. He didn’t have the empathy for the people in front of him.” Elon says, “Yeah, that’s right, and John McNeil couldn’t fire people. He cared more about pleasing the people in front of him than pleasing the entire enterprise or getting things done.” Walter Isaacson (00:13:16): Being overendowed with a desire to please people can make you less tough of a manager, and that doesn’t mean there aren’t great people who are overendowed. Ben Franklin, overendowed with the desire to please people. The worst criticism of him from John Adams and others was that he was insinuating, which meant he was always trying to get people to like him, but that turned out to be a good thing. When they can’t figure out the big state/little state issue at the Constitutional Convention, when they can’t figure out the Treaty of Paris, whatever it is, he brings people together, and that is his superpower. Walter Isaacson (00:13:59): To get back to the lessons, you asked, and the first was harness your demons, the second is to know your strengths and your superpower. My superpower is definitely not being a tough manager. After running CNN for a while, I said, “Okay, I think I’ve proven I don’t really enjoy this or know how to do this well. Do I have other talents? Yeah, I think I have the talent to observe people really closely, to write about it in a straight but I hope interesting narrative style.” That’s a power. It’s totally different from running an organization. Walter Isaacson (00:14:38): It took me until three years of running CNN that I realized I’m not cut to be an executive in really high-intense situations. Elon Musk is cut to be an executive in highly intense situations, so much so that when things get less intense … when they actually are making enough cars and rockets are going up and landing … he thinks of something else, so he can surge and have more intensity. He’s addicted to intensity, and that’s his superpower, which is a lot greater than the superpower of being a good observer. Lex Fridman (00:15:18): I think also, to build on that, it’s not just addiction to risk and drama. There’s always a big mission above it. I would say it’s an empathy towards people in the big picture, humanity. Walter Isaacson (00:15:39): It’s an empathy towards humanity more than the empathy towards the three or four humans who might be sitting in the conference room with you, and that’s a big deal, and you see that in a lot of people. You see it Bill Gates or Larry Summers, Elon Musk. They always have empathy for these great goals of humanity, and at times they can be clueless about the emotions of the people in front of them or callous sometimes. Walter Isaacson (00:16:12): Musk, as you said, is driven by mission more than any person I’ve ever seen, and it’s not only mission, it’s like cosmic missions, meaning he’s got three really big missions. One is to make humans a spacefaring civilization, make us multi-planetary, or get us to Mars. Number two is to bring us into the era of sustainable energy, to bring us into the era of electric vehicles and solar roofs and battery packs. Third is to make sure that artificial intelligence is safe and is aligned with human values. Walter Isaacson (00:16:54): Every now and then, I’d talk to him and we’d be talking about Starlink satellites or whatever, or he would be pushing the people in front of him at SpaceX and saying, “If you do this, we’ll never get to Mars in our lifetime,” and then he would give the lecture of how important it was for human consciousness to get to Mars in our lifetime. I’m thinking, “Okay, this is the pep talk of somebody trying to inspire a team, or maybe it’s the type of pontification you do on a podcast.” On the 20th time I watched him, I realized, “Okay, I believe it. He actually is driven by this.” Lex Fridman (00:17:31): He is frustrated and angry that, because of this particular minor engineering decision, the big mission is not going to be accomplished? It’s not a pep talk, it’s a literal frustration? Walter Isaacson (00:17:44): An impatience, a frustration, and it’s also just probably the most deeply ingrained thing in him is his mission. He joked at one point to me about how much he loved reading comics as a kid, and he said, “All the people in the comic books, they’re trying to save the world, but they’re wearing their underpants on the outside and they look ridiculous.” Then he paused and said, “But they are trying to save the world.” Whether it’s Starlink in Ukraine or Starship going to Mars or trying to get a global new Tesla, I think he’s got this epic sense of the role he’s going to play in helping humanity on big things, and like the characters in the comic books, it’s sometimes ridiculous, but it also is sometimes true. Lex Fridman (00:18:43): When I was reading this part of the book, I was thinking of all the young people who are struggling in this way, and I think a lot of people are in different ways, whether they grow up without a father, whether they grow up with physical, emotional, mental abuse or demons of any kind, as you talked about. It’s really painful to read, but also really damn inspiring. Walter Isaacson (00:19:06): Thanks. Lex Fridman (00:19:07): That if you walk side by side with those demons, if you don’t let that pain break you or somehow channel it, if you can put it this way, that you can achieve. You can do great things in this world. Walter Isaacson (00:19:23): Well, that’s an epic view of why we write biography, which is more epic than I had even thought of, so I say thank you, because in some ways what you’re trying to do is say, “Okay, I mean, Leonardo, you talk about being a misfit. He’s born illegitimate in the village of Vinci, and he’s gay and he’s left-handed and he’s distracted, and his father won’t legitimize him. Then he wanders off to the town of Florence, and he becomes the greatest artist and engineer of that part of the Renaissance. Walter Isaacson (00:20:05): I hope this book inspires. Jennifer Doudna, the gene editing pioneer who helps discover CRISPR, the gene editing tool, which in my book, The Code Breaker, she grew up feeling like a misfit in Hawaii in a Polynesian village, being the only white person, and also trying to live up to a father who pushed her. If people can read the books … and I should have said about Jennifer Doudna, my point was that she was told by her school guidance counselor, “No, girls don’t do science. Science is not for girls. You’re not going to do math or science.” It pushes her to say, “All right, I’m going to do math and science.” Lex Fridman (00:20:47): Just to interrupt real quick, but Jennifer Doudna, you’ve written an amazing book about her. A Nobel Prize winner, CRISPR developer, just incredible. One of the great scientists in the 21st century, Walter Isaacson (00:20:58): Right, and I’m talking about when Jennifer Doudna was young and she felt really, really out of place, like you and me and a lot of people when they’re feeling that way, they read books. They curl up with a book. Her father drops a book on her bed called The Double Helix, the book by James Watson on the discovery of the structure of DNA by him and Rosalind Franklin and Francis Crick, and she realizes, “Oh, my God, girls can become scientists. My school guidance counselor is wrong.” Walter Isaacson (00:21:33): I think books … like she read this book, and even if it’s a comic book like Elon Musk read … books can sometimes inspire you. Every one of my books is about people who were totally innovative, who weren’t just smart, because none of us are going to be able to match Einstein in mental processing power, but we can be as curious as he was and creative and think out of the box the way he did, or as Steve Jobs put it, think different. Walter Isaacson (00:22:07): I hope with my books I’m saying, “This isn’t a how-to guide, but this is somebody you can walk alongside.” You can see Einstein growing up Jewish in Germany. You can see Jennifer Doudna growing up or as an outsider, or Leonardo da Vinci or Elon Musk, in really violent South Africa with a psychologically difficult father, and getting off the train when he goes to an anti-apartheid concert with his brother and there’s a man with a knife sticking out of his head, and they step into the pool of blood and it’s sticky on their soles. This causes scars that last the rest of your life. The question is not how do you avoid getting scarred, it’s how do you deal with it. Lex Fridman (00:23:06): It’s hard to pick my favorite of your biographies, but Einstein, I mean, you really paint a picture of another … I don’t want to call him a misfit … but a person who doesn’t necessarily have a standard trajectory through life of success. Walter Isaacson (00:23:25): Absolutely. Lex Fridman (00:23:26): That’s extremely inspiring. I don’t know exactly what question to ask. There’s a million. Walter Isaacson (00:23:32): I’ll talk about the misfit for a second, because we talked about Leonardo being that way. Einstein’s Jewish in Germany, at a time when it starts getting difficult. He’s slow in learning how to talk and he’s a visual thinker, so he’s always daydreaming and imagining things. The first time he applies to the Zurich Polytech … because he runs away from the German education system because it’s too much learning by rote … he gets rejected by the Zurich Polytech. Walter Isaacson (00:24:02): Now, it’s the second-best school in Zurich, and they’re rejecting Einstein. I tried to find, but couldn’t, the name of the admissions counselor at the Zurich Polytech, like, “You rejected Einstein?” Then he doesn’t finish in the top half of his class. Once he does and he goes to graduate school, they don’t accept his dissertation, so he can’t get a job. He’s not teaching. He even tries about 14 different high schools at Gymnasium to get a job, and they won’t take him. Walter Isaacson (00:24:32): He’s a third-class examiner in the Swiss patent office in 1905, third class because they’ve rejected his doctoral dissertation, so he can’t be second class or first class. He doesn’t have a doctoral degree, and yet he’s sitting there on the stool in the patent office in 1905, and writes three papers that totally transform science. If you’re thinking about being misunderstood or unappreciated, in 1906, he’s still a third-class patent examiner. In 1907, he still is. It takes until 1909 before people realize that this notion of the Theory of Relativity might be correct and it might upend all of Newtonian physics. Lex Fridman (00:25:15): How is it possible for three of the greatest papers in the history of science to be written in one year by this one person? Is there some insights, wisdoms you draw? Walter Isaacson (00:25:26): Plus he had a day job as a patent examiner, and there’s really three papers but there’s also an addendum, because once you figure out quantum theory and then you figure out relativity, and you’re understanding Maxwell’s equations and the speed of light, he does a little addendum. That’s the most famous equation in all of physics, which is E equals MC squared, so it’s a pretty good year. Walter Isaacson (00:25:51): It partly starts because he’s a visual thinker, and I think it was helpful that he was at the patent office, rather than being the acolyte of some professor at the academy where he was supposed to follow the rules. At the patent office, they’re doing devices to synchronize clocks, because the Swiss have just gone on Standard times zones, and Swiss people, as you know, tend to be rather Swiss. They care, if it strikes the hour in Basel, it should do the same in Bern at the exact incident. Walter Isaacson (00:26:21): You have to send a light signal between two distant clocks, and he’s visualizing what’s it look like to ride alongside a light beam. He says, “Well, if you catch up with it, if you go almost as fast, it’ll look stationary,” but Maxwell’s equations don’t allow for that. He said, “It was making my palms sweat that I was so worried.” He finally figures out, because he’s looking at these devices to synchronize clocks, that if you’re traveling really, really fast, what looks synchronous to you or synchronized to you is different than for somebody traveling really fast in the other direction. He makes a mental leap that the speed of light’s always constant, but time is relative depending on your state of motion. It was that type of out-of-the-box thinking, those leaps, that made 1905 his miracle year. Walter Isaacson (00:27:12): Likewise with Musk. I mean, after General Motors and Ford, everybody gives up on electric vehicles. To just say, “I know how we’re going to have a path to change the entire trajectory of the world into the era of electric vehicles.” Then when he comes back from Russia, where he tried to buy a little rocket ship so he could send a experimental greenhouse to Mars, and they were poking fun of him and actually spit on him at one point in a drunken lunch. Walter Isaacson (00:27:45): This is very fortuitous, because on the ride back home on the plane, on the Delta Airlines flight, he’s doing the calculations of how much materials, how much metal, how much fuel. How much would it really cost? He’s visualizing things that other people would just say is impossible. It’s what Steve Jobs’s friends called the reality distortion field, and it drove people crazy. It drove them mad, but it also drove them to do things they didn’t think they would be able to do. Lex Fridman (00:28:20): You said visual thinking. I wonder if you’ve seen parallels of the different styles and kinds of thinking that operate the minds of these people. Is there parallels you see between Elon, Steve Jobs, Einstein, DaVinci, specifically in how they think? Walter Isaacson (00:28:44): I think they were all visual thinkers, perhaps coming from slight handicaps as children, meaning Leonardo was left-handed and a little bit dyslexic, I think. Certainly Einstein had echolalia. He would repeat things. He was slow in learning to talk. I think visualizing helps a lot. With Musk, I see it all the time when I’m walking the factory lines with him or in product development, where he’ll look at, say, the heat shield under the Raptor engine of a Starship booster, and he’ll say, “Why does it have to be this way? Couldn’t we trim it this way or make it … or even get rid of this part of it?” He can visualize the material science. Walter Isaacson (00:29:33): There’s small anecdotes in my book, but at one point he’s on the Tesla line and they’re trying to get 5,000 cars a week in 2018. It’s a life-or-death situation. He’s looking at the machines that are bolting something to the chassis, and he insists that Drew … not Drew, that Lars Moravy, one of his great lieutenants, come, and they have to summon him, and he says, “Why are there six bolts here? Walter Isaacson (00:30:02): Lars and others explained, “Well, for the crash test or anything else, the pressure would be in this way, so you have to,” and they were blah, blah, blah, blah, blah. He said, “No. If you visualize it, you’ll see if there’s a crash, the force would go this way and that way, and it could be done with four bolts.” Now, that sounds risky, and they go test it and they engineer it, but it turns out to be right. I know that seems minor, but I could give you 500 of those, where in any given day he’s visualizing the physics of an engineering or manufacturing problem. Walter Isaacson (00:30:42): That sounds pretty mundane, but for me, if you say what makes him special, there’s the mission-driven thing. I’d give you a lot of reasons, but one of the reasons is he cares not just about the design of the product, but visualizing the manufacturing of the product, the machine that makes the machine, and that’s what we failed to do in America for the past 40 years. We outsourced so much manufacturing. I don’t think you can be a good innovator if you don’t know how to make the stuff you’re designing. That’s why Musk puts his designers’ desks right next to the assembly lines in the factories, so that they have to visualize what they drew as it becomes the physical object. Lex Fridman (00:31:30): Understanding everything, from the physics all the way up to the software? It’s like end to end. Walter Isaacson (00:31:35): Well, having an end-to-end control is important. Certainly with Steve Jobs. I’m looking at my iPhone here. It’s a big deal. That hardware only works with Apple software, and for a while the iTunes store only worked. He has an end-to-end that makes it like a Zen garden in Kyoto. Very carefully curated, but a thing of beauty. For Musk when he first was at Tesla … Walter Isaacson (00:32:00): For Musk when he first was at Tesla and before he was the CEO, when he was just the executive chairman and basically the finance person, person funding it, they were outsourcing everything. They were making the batteries in Japan and the battery pack would be at some barbecue shop in Thailand and got sent to the Lotus factory in England to be put into a Lotus Elise chassis and then… That was a nightmare. You did not have end to end control of the manufacturing process. So he goes to the other extreme. He gets a factory in Fremont from Toyota and he wants to do everything in-house. The software in-house, the painting in-house, the battery. He makes his own batteries. And I think that end-to-end control is part of his personality, but it’s also what allows Tesla to be innovative. Lex Fridman (00:33:03): Yeah, I got to see and understand in detail one example of that, which is the development of the brain of the car in autopilot going from Mobile Eye to in-house building the autopilot system to basically getting rid of all sensors that are not rich in data to make it AI friendly, saying that we can do it all with vision. And like you said, removing some of the bolts. So sometimes it’s small things, but sometimes it’s really big things like getting rid of radar. Walter Isaacson (00:33:41): Well, vision only, getting rid of radar is huge and everybody’s against it. They’re still fighting it a bit. They’re still trying to do it next generation some form of radar. But it gets back to the first principles. We’re talking about visualizing. Well, he starts with the first principles. And the first principles are physics involve things like, well, humans drive with only visual input. They don’t have radar, they don’t have LiDAR, they don’t have sonar, and so there is no reason in the laws of physics that make it so that vision only won’t be successful in creating self-driving. Now, that becomes an article of faith to him and he gets a lot of pushback. And he’s by the way, not been that successful in meeting his deadlines of getting self-driving, he’s way too optimistic. But it was at first principles of get rid of unnecessary things. Walter Isaacson (00:34:44): Now you would think, LiDAR, why not use it? Why not use a crutch? It’s like, yeah, we can do things vision only, but when I look at the stars at night I’ll use a telescope too. Well, you could use LiDAR, but you can’t do millions of cars that way at scale. At a certain point you have to make it not only a good product but a product that goes to scale. And you can’t make it based on maps like Google Maps because it’ll never be able to then drive from New Orleans to Slidell where I want to go when it’s too hot in New Orleans. Walter Isaacson (00:35:17): Take for example, full self drive. He has been obsessed with what he calls the robotaxi. We’re going to build the next generation car without a steering wheel, without pedals because it’s going to be full self-drive. You just summon it, you won’t need to drive it. Well over and over again, all these people I’ve told you about, Lars Moravy and Drew Baglino and others, they’re saying, okay, fine, that sounds really good, but it ain’t happened yet. We need to build a $25,000 mass market global car that’s just normal with a steering wheel. And yeah, he finally turned around a few months ago and said, let’s do it. Walter Isaacson (00:35:59): And then he starts focusing on how’s the assembly line going to work? How are we going to do it and make it the same platform for Robotaxi, so you’re going to have the same assembly line. Likewise for full self-drive, they were doing it by coding hundreds of thousands of lines of code that would say things like, if you see a red light stop, if there’s a blinking light, if there two yellow lines do this. If there’s a bike lane, do this, if there’s a crosswalk, do that. Walter Isaacson (00:36:25): Well, that’s really hard to do. Now he’s doing it through artificial intelligence and machine learning only. FSD 12 will be based on the billion or so frames from Tesla each week of Tesla drivers and saying, what happened when a human was in this situation? What did the human do? And let’s only pick the best humans, the five star drivers, the Uber drivers, as Elon says. And so that’s him changing his mind and going to first principles but saying, all right, I’m even going to change full self-driving so there’s not rules based, it becomes AI based, just like ChatGPT doesn’t try to answer your question, who are the five best popes or something by study. ChatGPT does it by having ingested billions of pieces of writing that people have done. This will be AI, but real world done by ingesting video. Lex Fridman (00:37:26): Sometimes it feels like he and others that are building things in this world successfully are basically confidently exploring a dark room with a very confident ambitious vision of what that room actually looks like. They’re just walking straight into the darkness. There’s no painful toys or legos on the ground. I’m just going to walk. I know exactly how far the wall is, and then very quickly willing to adjust as they run into, they step on the Lego and their body is filled with a lot of pain. What I mean by that is there’s this kind of evolution that seems to happen where you discover really good ideas along the way that allow you to pivot. Lex Fridman (00:38:14): To me since a few years ago when you could see with Andrei Karpathy, the software 2.0 evolution of autopilot, it became obvious to me that this is not about the car. This is about Optimus, the robot. This is like if we look back a hundred years from now, the car will be remembered as a cool car, nice transportation, but the autopilot won’t be the thing that controls the car. It’ll be the thing that allows embodied AI systems to understand the world, so broadly. And so that kind of approach. And you kind of stumble into it, will Tesla be a car company? Will it be an AI company? Will it be a robotics company? Will it be a home robotics company? Will it be an energy company? And then you kind of slowly discover this as you confidently push forward with a vision. So it’s interesting to watch that kind of evolution as long as it’s backed by this confidence. Walter Isaacson (00:39:22): There are a couple of things that are required for that. One is being adventurous. One doesn’t enter a dark room without a flashlight and a map unless you’re a risk-taker, unless you’re adventurous. The second is to have iterative brain cycles where you can process information and do a feedback loop and make it work. The third, and this is what we failed to do a lot in the United States and perhaps around the world, is when you take risks, you have to realize you’re going to blow things up. First three rockets, the Falcon Rockets that Musk does, they blow up. Even Starship, three and a half minutes, but then it blows up the first time. So I think Boeing and NASA and others have become unwilling to enter your dark room without knowing exactly where the exit is and the lighted path to the exit. Walter Isaacson (00:40:21): And the people who created America, whenever they came over, whether the Mayflower, refugees from the Nazis, they took a lot of risks to get here. And now I think we have more referees than we have risk-takers, more lawyers and regulators and others saying, you can’t do that, that’s too risky than people willing to innovate, and you need both. I think you’re also right on 50, a hundred years from now, what Musk will be most remembered for besides space travel is real world AI. Not just Optimus the robot, but Optimus the robot and the self-driving car. They’re pretty much the same. They’re using GPU clusters or dojo chips or whatever it may be to process real world data. We all got, and you did on your podcast, quite excited about large language model, generative predictive text AI. That’s fine, especially if you want to chit-chat with your chatbot. But the holy grail is artificial general intelligence and the tough part of that is real world AI and that’s where Optimus, the robot or full self-drive are I think far ahead of anybody else. Lex Fridman (00:41:57): Well, I like how you said chitchat. I would say for one of the greatest writers ever, it’s funny you spoke about language and the mastery of languages as merely chitchat. People have fallen in love over some words. People have gone to wars over some words. I think words have a lot of power. It’s actually an interesting question where the wisdom of the world, the wisdom of humanity is in the words or is it in visuals, is it in the physical? I don’t really- Walter Isaacson (00:42:29): It’s in mathematics. Lex Fridman (00:42:30): Maybe it all boils down to math and in the end, this kind of discussion about real world AI versus language is all the same. Maybe. I’ve gotten a chance to hang out quite a bit in the Metaverse with Mr. Mark Zuckerberg recently, and boy is the realism in there. The thing that’s coming up in the future is incredible. I got scanned in Pittsburgh for 10 hours into the Metaverse and there’s a virtual version of me and I got to hang out with that virtual version. Walter Isaacson (00:43:09): Do you like yourself? Lex Fridman (00:43:10): Well, I never like myself. But it was easier to like that other guy, that was interesting. Walter Isaacson (00:43:19): Did he like you? Lex Fridman (00:43:21): He didn’t seem to care much. Walter Isaacson (00:43:23): That’s the lack of the empathy. Lex Fridman (00:43:27): But it made me start to question even more than before, well, how important is this physical reality? Because I got to see myself and other people in that metaverse, the details of the face, all the things that you think maybe if you look at yourself in the mirror are imperfections, all this kind of stuff of stuff. When I was looking at myself and at others, all those things are beautiful and it was real and it was intense and it was scary because you’re like, well, are you allowed to murder people in the metaverse? What are you allowed to do? Because you can replicate a lot of those things and you start to question what are the fundamental things that make life worth living here as we know as humans. Walter Isaacson (00:44:21): Have you talked to Elon about his views of we’re living in a simulation maybe and how you would figure out if that’s true? Lex Fridman (00:44:28): Yes, there’s a constant lighthearted but also a serious sense that this is all a bit of a game. Walter Isaacson (00:44:36): One of my theories on Elon, a minor theory, is that he read Hitchhiker’s Guide to the Galaxy once too often. And as you know, there’s a scene in there that says that there’s a theory about the universe that if anybody ever discovers the secrets of meanings of the universe, it will be replaced by an even more complex universe. And then the next line Douglas Adams writes is, and there’s another theory that this has already happened, so I’m not trying to get my head around that, but I know that Elon Musk tries to. Lex Fridman (00:45:11): Well, there’s a humor to that. Walter Isaacson (00:45:13): There’s an enormous humor to Hitchhiker’s Guide. I really think that helped Musk out of the darkest of his periods to have sort of the sense of fun of figuring out what life is all about. Lex Fridman (00:45:25): I wonder if as a small aside we could say just having gotten to know Elon very well, the silliness, the willingness to engage in the absurdity of it all and have fun. What is that? Is that just a cork of personality or is that a fundamental aspect of a human who’s running six plus companies? Walter Isaacson (00:45:48): Well, it’s a release valve just like video games and Polytopia and Elden Ring are release valves for him. And he does have an explosive sense of humor as you know. And the weird thing is when he makes the abrupt transition from dark demon mode and you’re in a conference room and he has really become upset about something and not only there dark vibes, but there’s dark words emanating and he’s saying, your resignation will be accepted if you… et cetera. And then something pops and he pulls out his phone and pulls up a Bonnie Python’s skit like the School of Silly Walks or whichever John Cleese it was. And he starts laughing again and things break. So it’s almost as if he has different modes, the emulation of human mode, the engineering mode, the darkened demon mode, and certainly there is the silly and giddy mode. Lex Fridman (00:46:53): Yeah, you’ve actually opened the Elon book with the quotes from Elon and from Steve Jobs. So Elon’s quote is to anyone I’ve offended, I just want to say, this is on SNL, I just want to say I reinvented electric cars and I’m sending people to Mars on a rocket ship. Did you also think I was going to be a chill normal dude? And then the quote from Steve Jobs of course is the people who are crazy enough to think they can change the world are the ones who do. So what do you think is the role of the old madness and genius? What do you think the role of crazy in this? Walter Isaacson (00:47:30): Well, first of all, let’s both stipulate that Musk is crazy at times, I mean. And then let’s figure out, and I try to do it through storytelling, not through highfalutin preaching, where that craziness works. Give me a story, tell me an anecdote, tell me where he is crazy. And the almost final example, AI, but him shooting off Starship for the first time and between an aborted countdown in the shoot off he goes to Miami to an ad sales conference and meets Linda Yaccarino for the first time, makes her the CEO. I mean there’s a very impulsiveness to him. Then he flies back, they launch Starship. Walter Isaacson (00:48:17): And you realize that there’s a drive and there’re demons and there’s also craziness and you sometimes want to pull those out. You want to take away his phone so he doesn’t tweet at 3:00 AM. You want to say quit being so crazy. But then you realize there’s a wonderful line of Shakespeare in measure for measure at the very end. He says, even the best are molded out of faults. And so you take the faults of Musk, for example, which includes a craziness that can be endearing but also a craziness that’s just like effing crazy as well as this drive and demon mode. I don’t know that you can take that strand out of the fabric and the fabric remains whole. Lex Fridman (00:49:12): I wonder sometimes it saddens me that we live in a society that doesn’t celebrate even the darker aspects of crazy and acknowledging that it all comes in one package. It’s the man in the arena versus the critic. Walter Isaacson (00:49:28): And the man in the arena versus the regulator to make it more prosaic. Lex Fridman (00:49:35): Well, let me ask about not just the crazy but the cruelty. So you’ve written when reporting as Steve Jobs, Woz told you that the big question to ask was did he have to be so mean, so rough and cruel, so drama addicted, what is this answer for Steve Jobs? Did he have to be so cruel? Walter Isaacson (00:49:56): For Jobs, I asked Woz at the end of my reporting because that’s what he said at the beginning. We’re doing the launch of I think the iPad 2, it may have been. Steve is emaciated because he’s been sick. And so I say to Woz, what’s the answer to your question? And he said, well, if I had been running Apple, I would’ve been nicer to everybody. Everybody got stock options. We’ve been like a family. And then I don’t know if you know Woz, he was like a teddy bear. He paused, he smiled and he said, but if I had been running Apple, I don’t think we would’ve done the Macintosh or the iPhone. So yeah, you have to sometimes be rough. And Jobs said the same thing that Musk said to me, which is he said, people like you love wearing velvet gloves. Now, I don’t know that I’ve worn velvet gloves often. But you like people to like you, like to sweet talk things, your sugarcoat things. Walter Isaacson (00:50:55): He says, I’m just a working class kid and I don’t have that luxury. If something sucks, I got to tell people it sucks or I got a team of B players. Well, Musk is that way as well. And it gets back to what I said earlier, which is yeah, I probably would wear velvet gloves if I could find them at my haberdasher, and I do try to sugarcoat things. But when I was running CNN, it needed to be reshaped, it needed to be broken, it needed to have certain things blown up, and I didn’t do it. So bad on me, but it made me realize, okay, I’ll just write about the people who can do it. Lex Fridman (00:51:36): Well, that thing of saying, I think probably both of them, but Elon certainly saying things like that is the stupidest thing I’ve ever heard. Walter Isaacson (00:51:44): By the way I’ve heard Jeff Bezos say that, I’ve heard Bill Gates say that, I’ve heard Steve Jobs say it. I’ve heard Steve Jobs say it about a smoothie. They were making it a whole food or something. I mean people, they used the word stupid really often. And you know who else used it? Errol Musk. He kept baking Elon stand in front of him and saying, that’s the stupidest thing, you’re the stupidest person, you’ll never amount to anything. I don’t know as John McNeil, the president of Tesla said, do you have to be that way? Probably not. There are a lot of successful people who are much kinder, but it’s sometimes necessary to be much more brutal and honest, brutally honest, I would say, than people like who win Boss of the Year trophies. Lex Fridman (00:52:44): Well, as you said, this kind of idea did also send a signal, this idea of Steve Jobs of a-players, it did send a signal to everybody. It was a kind of encouragement to the people that are all in. Walter Isaacson (00:52:57): Right, and that happened at Twitter when we went to Twitter headquarters the day before the takeover, he was having Andrew and James, his two young cousins and other people from the autopilot team going over lines of code and Musk himself sat there with a laptop on the second floor of the building looking at the lines of code that had been written by Twitter engineers and they decided they were going to fire 85% of them because they had to be all in. And this notion of psychological safety and mental days off and working remotely. He said either… And then it came up, actually one of his, I think it was one of the cousins or maybe Ross Nordine came up with the idea of let’s not be so rough and just fire all these people. Let’s ask them, do you really want to be all in because this is going to be hardcore, it’s going to be intense, you get to choose. But by midnight tonight, we want you to check the box. I’m hardcore all in. I’ll be there in person. I’ll work as much. Or that’s not for me. I’ve got a family, I’ve got work balance. And you got different type of people that way in different stages of their life. I was a little bit more hardcore and all in when I was in my twenties than when I was in my fifties. Lex Fridman (00:54:16): And you write about this, this really nice idea actually that there’s two camps and you find out… I wonder how true this is, it rings true. That you can just ask people, which camp are you in? Are you the kind of person that prizes themselves that enjoy staying up till 2:00 AM programming or whatever, or do you see the value of work-life balance, all this kind of stuff? And it’s interesting, I mean people probably divide themselves in different stages of life and you could just ask them and it makes sense for certain companies at certain stages of their development to be like, we only want hardcore people. Walter Isaacson (00:54:57): Or teams, it doesn’t even have to be a whole company. And you’re right, it goes back to what I was saying about rule. The first secret is sort of know thyself. Obviously it comes from Plato and everything comes from Plato and Socrates, but and decide in this stage of my life, do I want to be a hackathon all in all night and change the world or do I want to bring wisdom and stability but also have balance? I think it’s good to have different companies with different styles. The problem was Twitter was at almost one extreme with yoga studios and mental health days off and enshrining psychological safety as one of the mantras that people should never feel psychologically threatened. And I remember the bitter laugh he unleashed when he kept hearing that word. He said, no, I like the words hardcore. I like intensity. I like a intense sense of urgency as our operating principle. Well, yeah, there’re people that way as well. So know who you are and know what type of team you want to build. Lex Fridman (00:56:09): Versus psychological safety and too many birds everywhere. Walter Isaacson (00:56:13): Oh yeah. A lot of times Musk did things and I go, what the hell? Among them was changing the name Twitter and getting rid of the birds? Man, it’s a lot invested in that brand. But when I watched him, he thought, okay, these sweet little chirpy birds tweeting away in the name Twitter. It’s not hardcore, it’s not intense. And so for better and for worse, I think he’s taking acts into the hardcore realm with people who post hardcore things with people with hardcore views. It’s not a polite play pen for the blue checked anointed elite. And I thought, okay, this is going to be bad. The whole thing’s going to fall apart. Well, it has had problems, but the hardcore intensity of it’s also meant that there’s new things happening there. So it’s very Elon Musk to not like the sweetness of birds chirping and tweeting and saying, I want something more hardcore. Lex Fridman (00:57:25): As you’ve written in referring to the previous Twitter CEO, Elon said Twitter needs a fire breathing dragon. I think this is a good opportunity to maybe go through some of the memorable moments of the Twitter saga as you’ve written about extensively in your book from the early days of considering the acquisition to how it went through to the details of like you mentioned, the engineering teams. Walter Isaacson (00:57:53): Well, at the beginning of 2022, he was riding high, but as we say, he’s a drama addict, he doesn’t like to coast. And Tesla sold a million vehicles, I think 33 boosters, Falcon Nines have been shot up and landed safely in the past few months, and he was the richest person on earth and Times person of the year. And yet he’d said, I still want to put all my chips back on the table. I want to keep taking risks. I don’t want to savor things. He had sold all of his houses. So he starts secretly buying shares of Twitter. January, February, March. Becomes public at a certain point he has to declare it. And we were here in Austin at Gigafactory on the mezzanine and he was trying to figure out, well, where do I go from here? And at that time, this is early April, they were going to offer him a board seat and he was going to do a standstill agreement and stop at 10% or something. Walter Isaacson (00:59:02): I remember we were standing around, it was Luke Nozik, whom you know well, Ken Howery, some of his friends on that mezzanine here. And all afternoon and then late into the evening at dinner is like, should we do this? And I didn’t say anything, I’m just the observer, but everybody else is saying, excuse me, why do you want to own Twitter? And Griffin, his son joined at dinner and May for some reason was in town. And everybody says, no, we don’t use Twitter. Why would you do that? And May said, well, I use Twitter. Walter Isaacson (00:59:36): And it is almost like, okay, the demographics are people my age or May’s age. And so it looked like he wasn’t going to pursue it. They offered him a board seat and then he went off to Hawaii to Larry Ellison’s house, which he sometimes uses. He was meeting a friend, Angela Bassett, an actress, and instead of enjoying three days of vacation, he just became supercharged and started firing off text messages, including the fire breathing dragon one, I think he used that phrase a few times that Parag wasn’t the person who was going to take Twitter to a new level. Walter Isaacson (01:00:21): And then by the time he gets to Vancouver where Grimes meets him, they stay up all night playing Elden Ring. He was doing a Ted Talk. And then at 5:30 he finishes playing the Elden Ring and sends out that I’ve made an offer. Even when he comes back, people are trying to intervene and say, excuse me, why are you doing it? And so it was a rocky period between late April and October when the deal closes. And people ask me all the time, well, did he want to get out of the deal? I said, which Elon are you talking about at what time of day? Because there’ll be times in the morning when he’d say, oh, the Delaware court’s going to force me to do it, it’s horrible. Talk to his lawyers. You can win this case. Get me out of it. Walter Isaacson (01:01:07): He met here in Austin with three or four investment bankers, Blair Efron at Center View, Bob Steele at Perella Weinberg, and they offered him options, do you want to get out? Do you want to stay in? Do you want to reduce the price? And I think he was mercurial. There were times he would text me or say to me, this is going to be great. It’s going to be the accelerant to do x.com the way we thought about 20 years ago. And so it’s not until they finally tell them at the beginning of October, right when Optimus the robot is being unveiled in California actually, that the lawyer is saying, you’re not going to probably win this case, better go through with the deal. And by then he’s not only made his peace with it, he’s kind of happy with it at times. Walter Isaacson (01:01:57): Eventually the deal is going to close on, I think a Friday morning, I have it in the book, and we’re there on Thursday and he’s wandering around looking at the Stay Woke t-shirts and psychological safety lingo they’re all using. And he and his lawyers and bankers hatched a plan to do a flash close. And the reason for that was if they closed the deal after the markets had closed for the day and he could send a letter to Parag and to others firing them, quote, for cause, and this’ll be something the courts will have to figure out, then he could save 200 million or so. And it was both the money, but for him, a matter, I won’t say of principle, but of, Hey, they misled me about the numbers. I got forced into doing it, so I’m going to try this jujitsu maneuver and be able to get some money out of them. Walter Isaacson (01:03:00): Then when he takes over, it’s kind of a wild scene, him trying to decide in three different rounds how to get the staff down to 15% of what it was him deciding on Christmas Eve after he’d been at a meeting where they told him, we can’t get rid of that Sacramento server farm because it’s needed for redundancy. And he says, no, it’s not. And he’s flying here to Austin and young James says, why don’t we just do it ourselves? He turns the plane around, they land in Sacramento and he pulls them out himself. So it was a manic period. Lex Fridman (01:03:35): We should also say that underneath of that, there was a running desire to, or a consideration to perhaps start a new company to build a social media company from scratch. Walter Isaacson (01:03:48): Well, Kimball wanted to do that, and Kimball here at a wonderful restaurant in Austin at lunch is like, Hey, why are you buying Twitter? Let’s start one from scratch and do it on the blockchain. Now, it took them a while and you can argue it one way or the other. Walter Isaacson (01:04:00): Now, it took him a while and you can argue it one way or the other, to come to the conclusion that the blockchain was not fast enough in responsive time enough to be able to handle a billion tweets in a day or so. He gets mad when they keep trying to get them to talk to Sam Bankman-Fried, who’s trying to say, “I’ll invest, but we have to do it on the blockchain.” Kimball is still in favor of starting a new one and doing it on blockchain-based. In retrospect, I think starting a new media company would’ve been better. He wouldn’t have had the baggage or the legacy that he’s breaking now in breaking the way Twitter had been. But it’s hard to have hundreds of millions of true users, not just trolls, and start from scratch as others have found. There’s Mastodon and Blue Sky and Threads. Threads even had a base, so it would’ve been hard. Lex Fridman (01:05:03): Yeah, and to do that in the way he did requires another part that you write about with the Three Musketeers and the whole engineering, the firing and the bringing in the engineers to try to go hardcore, so there’s a lot of interesting questions to ask there. But high level, can you just comment about that part of the saga, which is, bringing in the engineers and seeing what can we do here? Walter Isaacson (01:05:31): Right. He brought in the engineers and figured that the amount of people doing Tesla full self-driving autopilot and all the software there was about 1/10 of what was doing software for Twitter. He said, “This can’t be the case,” and he fired 85% in three different rounds. The first was just firing people because they looked at the coding, and they had a team of people from Tesla’s autopilot team grading the codes of all that was written in the past year or so. Then he fired people who didn’t seem to be totally all in or loyal, and then another round of layoffs. Walter Isaacson (01:06:14): So at each step of the way, almost everybody said, “That’s enough, it’s going to destroy things,” from Alex Sparrow, his lawyer, to Jared Birchall, it’s like, “Whoa, whoa, whoa.” Even Andrew and James, the young cousins who are tasked with making a list and figuring out who’s good or bad, say, “We’ve done enough, we’re going to be in real trouble.” They were partly right. There was degradation of the service some, but not as much as half the services I use half the time. I wake up each morning and hit the app and okay, still there. Lex Fridman (01:06:57): What do you think? Was that too much? Walter Isaacson (01:06:59): I think that he has an algorithm that we mentioned earlier that begins with question every requirement, but it’s up to is delete, delete, delete, delete every part there. Then a corollary to that is if you don’t end up adding back 20% of what you deleted, then you didn’t delete enough in the first round ’cause you were too timid. Well, so you asked me did he overdo it? He probably overdid it by 20%, which is his formula, and they’re probably trying to hire people now to keep things going. Lex Fridman (01:07:34): But it sends a strong signal to people that are hired back or the people that are still there, the APIs, yeah- Walter Isaacson (01:07:40): Yeah, and what Steve Jobs and many other great leaders felt, and certainly Bezos, and certainly in the early days of Microsoft, Bill Gates, it was hardcore only A players. Lex Fridman (01:07:52): So how much of Elon’s success would you say, Elon’s and Steve Jobs’ success is the hiring and managing of great teams? Walter Isaacson (01:07:59): When I asked Steve Jobs at one point, “What was the best product you ever created?” I thought he’d say maybe the Macintosh or maybe the iPhone. He said, “No, those products are hard. The best thing I ever created was the team that made those products, and that’s the hard part is creating a team,” and he did, from Jony Ive to Tim Cook and Eddie Cue and Phil Schiller. Elon has done a good job bringing in people, Gywnne Shotwell, obviously, Linda Yaccarino. She can navigate through the current crises, certainly stellar people at SpaceX like Mark Juncosa, and then at Tesla, like Drew Baglino and Lars Moravy and Tom Zhu and many others. Walter Isaacson (01:08:54): He’s not as much of a team collaborator as say, Benjamin Franklin, who by the way, that’s the best team ever created, which is the founders. You had to have really smart people like Jefferson and Madison and really passionate people like John Adams and his cousin, Samuel, and really a guy of high rectitude like Washington. But you also needed a Ben Franklin who could bring everybody together and forge a team out of them and make them compromise with each other. Musk is a magnet for awesome talent. Lex Fridman (01:09:28): Magnet, interesting. But there’s the priorities of hiring based on excellence, trustworthiness and drive. These are things you’ve described throughout the book. There’s a pretty concrete and rigorous set of ideas based on which the hiring is done. Walter Isaacson (01:09:50): Oh, yeah. He has a very good spidey intuitive sense, just looking at people, not looking at them, but studying them, who could be good. One of his ways of operating is what he calls a skip-level meeting. Let’s take a very specific thing, like the Raptor engine, which is powering the Starship, and it wasn’t going well. It looked like a spaghetti bush, and it was going to be hard to manufacture, and he got rid of the people who were in charge of that team. I remember that he spent a couple of months doing what he calls skip-level, which means instead of meeting with his direct reports on the Raptor team, he would meet with the people one level below them. So he would skip a level and meet with them. I just asked them what they’re doing and I drill them with questions and he said, “This is how I figure out who’s going to emerge.” He said it was particularly difficult. I was sitting in those meetings ’cause people were wearing masks. Walter Isaacson (01:10:59): It was during the height of COVID, and he said it made it a little bit harder for him because he has to get the input. But I watched as a young kid, dreadlocks, named Jacob McKenzie, he’s in the book, is sitting there. He’s a bit like you, engineering mindset, speaks in a bit of a monotone. Musk would ask a question and he would give an answer, and the answer would be very straightforward. He didn’t get rattled, he was like this. Musk said one day called him up at 3:00 AM, well, I won’t say 3:00 AM, but after midnight said, “You still around?” Jake said, “Yeah, I’m still at work.” He said, “Okay, I’m going to make you in charge of the team building Raptor,” and that was like a big surprise. But Jacob McKenzie has now gotten a version of Raptor and where they’re building them at least one a week and they’re pretty awesome. That’s where his talent, Musk’s talent, for finding the right person and promoting them, that’s where it is. Lex Fridman (01:12:05): Promoting it in a way where it’s like, “Here’s the ball. Here, catch,” and you run with it. I’ve interacted with quite a few folks from even just the Model X all throughout where people on paper don’t seem like they would be able to run the thing, and they run it extremely successfully. Walter Isaacson (01:12:26): He does it wrong sometimes. He’s had a horrible track record with the solar roof division, wonderful guy named Brian Dow. I really liked him. When they were doing the battery factory surge in Nevada, Musk got rid of two or three people in. There’s Brian Dow can do, can do, can stays up all night, and he gets promoted and runs it. So finally Musk goes through two or three people running the solar roof division, finally calls up Brian Dow. I was sitting in Musk’s house in Boca Chica, that little tiny two bedroom he has, and he offers Brian Dow the job of running solar roof. Walter Isaacson (01:13:06): Brian there, “Okay, can do, can do.” Two or three times, Musk insisted that they install a solar roof in one of those houses in Boca Chica. This is this tiny village at the south end of Texas. Late at night, I’d have to climb up to the top of the roof on these ladders and stand on this peaked roof as Musk is there saying, “Why do we need four screws to put in this single leg?” Brian was just sweating and doing everything, but then after a couple of months it wasn’t going well and boom! Musk just fired him. So I always try to learn what is it that makes those who stay thrive? Lex Fridman (01:13:51): What’s the lesson there? What do you think? Walter Isaacson (01:13:53): Well, I think it’s self-knowledge, like an Andy Krebs or others. They say, “I am hardcore. I really want to get a rocket to Mars, and that’s more important than anything else.” One of the people, I think it’s Tim Zaman. I hope when he hears this, I’m getting the right person, who took time, was working for Tesla Autopilot. It was just so intense, he took some time off and then went to another company. He said, “I was burned out at Tesla, but then I was bored at the next place. So I called,” I think it was, “Ashok at Tesla, said, ‘Can I come back?'” He said, ” Sure.” He said, “I learned about myself I’d rather be burned out than bored.” Lex Fridman (01:14:35): That’s a good line. Well, can you just linger on one of the three that seem interesting to you in terms of excellence, trustworthiness, and drive? Which one do you think is the most important and the hardest to get at? The trustworthiness is an interesting one. Are you ride or die kind of thing? Walter Isaacson (01:14:53): Yeah, I think that especially when it came to taking over Twitter, he thought half the people there were disloyal, and he was wrong. About 2/3 were disloyal, not just half. It was how do we weeded out those? He did something and made the Firing Squad, I call it, or the Musketeers I think is my nickname for them, which is the young cousins and two or three other people, he made them look at the Slack messages everybody at Twitter had posted, and they went through hundreds of Slack messages. So if anybody posted on the internal slack, ” That jerk Elon Musk is going to take over and I’m afraid that he’s a maniac or something,” they would be on the list because they want all-in loyal. They did not look at private Slack messages. Walter Isaacson (01:15:45): I guess people who are posting on a corporate Slack board should be aware that your company can look at them. But that’s more than I would’ve done or most people would’ve done, and so that was to figure out who’s deeply committed and loyal. I think that was mainly the case at Twitter. He doesn’t sitting around at SpaceX saying, “Who’s loyal to me? At other places, it’s excellence, but that’s pretty well a given. Everybody is like a Mark Juncosa just whip smart. Its, “Are you hardcore and all in?” Especially if you’re going to have to move to this spit of a town in the south tip of Texas called Boca Chica, you got to be all in. Lex Fridman (01:16:32): Yeah, and that’s the drive, the last piece. So you, in terms of collaborating, one of the great teams of all time, Ben Franklin, I like that. I thought it was The Beatles, but Ben Franklin is pretty good. Walter Isaacson (01:16:45): Oh, no, no, no. Lex Fridman (01:16:46): I’m sorry. Walter Isaacson (01:16:46): Yeah. Lex Fridman (01:16:47): Sorry to offend you so [inaudible 01:16:48] Walter Isaacson (01:16:48): Read the Constitution and read Abbey Road, look at Abbey Road, they’re both good, but they’re in a different league. Lex Fridman (01:16:53): Yeah, a different league. Okay. So one of the many things that comes to mind with Ben Franklin is incredible time management. Is there’s something you could say about Ben Franklin and about Steve Jobs? I think interesting with Elon is that he, as you write, runs six companies, seven, it depends how you count with Starlink ’cause its own thing. I don’t know. What can you say about these people in terms of time management? Walter Isaacson (01:17:24): Well, Musk is in a league of his own in the way he does it. First of all, Steve Jobs had to run Pixar and Apple for a while, but Musk every couple of hours is switching his mindset from how to implant the Neuralink chip and what will the robot that implants it in the brain look like and how fast can we make it move? Then the heat shield on the Raptor or switching to human imitation, machine learning, full self-drive. On the night that the Twitter board agreed to the deal, this is huge around the world. I’m sure you remember like, “Musk buys Twitter.” It wasn’t when the deal closed, it was when Twitter accepted his offer. I thought, “Okay,” but then he went to Boca Chica, to South Texas and spent time fixating on, if I remember correctly, a valve in the Raptor engine that had a methane leak issue and what were the possible ways to fix it. All the engineers in that room, I assume, or thinking about, “This guy just bought Twitter, should we say something?” Walter Isaacson (01:18:48): Then he goes with Kimball to a roadside joint in Brownsville and just sits in the front and listens to music with nobody noticing really him being there. One of his strengths and sort of weaknesses in a way is in a given day, he’ll focus serially, sequentially, on many different things. He will worry about uploading video on to X.com or the payment system and then immediately switch over to some issue with the FAA giving a permit for Starship or with how to deal with Starlink and the CIA. When he’s focused on any of these things, you cannot distract him. Walter Isaacson (01:19:41): It’s not like he’s also thinking about, “I’m dealing with Starlink, but I’ve got to also worry about the Tesla decision on the new $25,000 car.” Now, he’ll in between these sessions, process information, then let off steam. For better or worse, he lets off steam by either playing a friend in Polyopia or fire off some tweets, which is often not a healthy thing, but it’s a release for him. I once said he was a great multitasker and that was a mistake, people corrected me. He’s a serial tasker, which means focuses intensely on a task for an hour, almost has a, what do they call it at restaurants where they give you a- Lex Fridman (01:20:30): Pallet cleanser. Walter Isaacson (01:20:31): … pallet cleanser? He does some pallet cleanser with Polytopia and then focuses on the next task. Lex Fridman (01:20:38): Is there some wisdom about time management that you can draw from that? Walter Isaacson (01:20:42): There’s some things that these people do and you say, “Okay, I can be that way. I can be more curious. I can question every rule and regulation.” I just don’t think anybody should try to emulate Musk’s time management style because it takes a certain set of teams who know how to deal with everything else other than the thing he’s focusing on and a certain mind that can shift just like his moods can shift. You and I go through transitions, and also if I’m thinking about what I’m going to say on this podcast, I’m also thinking about the email my daughter just sent about a house that she’s looking, and I’m multitasking. He doesn’t actually do that. He single tasks sequentially with a focus that’s hardcore. Lex Fridman (01:21:33): I don’t know. I think there’s wisdom to draw from that to first of all, he frankly, makes me feel that way, that there’s a lot of hours in the day. There’s a lot of minutes in the day. There’s no excuse not to get a lot done, and that requires just an extreme focus, an extreme focus and an urgency. Walter Isaacson (01:21:54): I think the fierce urgency that drives him is important, and it’s sometimes genned up, like I say, the fierce urgency of getting to Mars. On a Friday night at the launchpad in Boca Chica at 10:00 PM there are only a few people working ’cause it’s a Friday night, they’re not supposed to launch for another eight months, and he orders a surge. He says, “I want 200 people here by tomorrow working on this pad. We have to have a fierce sense of urgency or we will never get to Mars.” Lex Fridman (01:22:31): That sense of urgency is also a vibrancy that’s really taking on life fully. To me, that’s the lesson is even the mundane can be full of this just richness, and you just have to really take it in intensely. So like the switching enables that kind of intensity ’cause most of us can’t hold that intensity in any one task for prolonged period of time. Maybe that’s also a lesson. Walter Isaacson (01:23:05): Right. I guess it goes back to also know who you are, meaning- Lex Fridman (01:23:09): Know who you are. Walter Isaacson (01:23:09): … there are people who can focus intensely, and there are people who can see patterns across many things. Look, Leonardo da Vinci, he was not all that focused. He was easily distracted. Lex Fridman (01:23:23): Procrastinated. Walter Isaacson (01:23:24): It’s why he has more unfinished paintings than finished paintings in his canon. But his ability to see patterns across nature and to, in some ways, process procrastinate, be distracted, that helped him some. But Musk is not that way, and every few months there’s a new surge. You don’t know where it’ll be, but you’ll be on solar roofs and all of a sudden, we’ll have a surge and there has to be 100 solar roofs built, or this has to be done by tomorrow or make a Starship dome by dawn and surge and do it. There are people who are built that way. It is inspiring, but also let’s appreciate that there are people who can be really good but also can savor the success, savor the moment, savor the quiet sometimes. Musk’s big failing is he can’t savor the moment or success, and that’s the flip side of hardcore intensity Lex Fridman (01:24:40): In Innovators, another book of yours that I love, you write about individuals and about groups. So one of the questions the book addresses is, is it individuals or is it groups that turn the tides of history? Walter Isaacson (01:24:55): When Henry Kissinger was on the shuttle missions for the Middle East piece, this is the first book I ever wrote, he said, “When I was a professor at Harvard, I thought that history was determined by great forces and groups of people. But when I see it up close, I see what a difference an individual can make.” He’s talking about Sadat and Golda Meir or probably talking about himself too, or at least in his mind. We biographers have this dirty secret that we know. We distort history a bit by making the narrative too driven by an individual, but sometimes it is driven by an individual. Musk is a case like that. Sometimes, as I did with The Innovators, there’s teams and people who build on each other and Gordon Moore and Bob Noyce then getting Andy Grove and doing the microchip, which then comes out and Wozniak and Jobs find it at some electronic store and they decide to build the Apple. So sometimes they are flows of forces and groups of people. Walter Isaacson (01:26:06): I guess I err a little bit on the side of looking at what a Steve Jobs and Elon Musk and Albert Einstein can do. I also try to figure out if they hadn’t been around, would the forces of history and the groups of people have done it without them? That’s a good historical question, as somebody who loves history. You think about special relativity, one of the 1905 papers. Even after he writes it, it’s four years before people truly get what he’s saying, which is, “It’s not just how you observe time is relative, it’s time itself is relative.” On the general theory, which he does a decade later, I’m not sure we would gotten that yet. What about moving us into the era of an iPhone and which it’s so beautiful that you can’t live without 1,000 songs in your pocket, email and the internet in your pocket and a phone? There are a lot of brain-dead people from Panasonic to Motorola who didn’t get that, and it may have been a while. Walter Isaacson (01:27:13): I certainly think it’s true of the era of electric vehicles. Jim and Ford, all the great people there, they crushed the Bolt, and I mean that literally. They ended up smashing them because they decided to discontinue it. Likewise, nobody was sending up rockets. Our space shuttle was about to be grounded 12 years ago. So Musk does things, and there’ll be people who say and read the book… Well, if they read the book, they’ll see the full story, but they’ll say, “It wasn’t Musk who did Tesla, it was Martin Eberherd or Marc Tarpenning.” No, no. There were people who had helped create the shells of companies and other things, and they were all deserved to be called co-founders. But the guy who actually gets us to a million electric vehicles a year is Elon Musk, and without him, I don’t think we… Look, if anybody five years from now buys a car that’s gasoline powered, we’ll think, “That’s quaint. That’s odd.” Suddenly, we’ve changed. We’re not going to do it. 90% of that is Elon Musk. Lex Fridman (01:28:26): We’re all mortal. When and how do you think Elon will retire from the insanely productive schedule he’s on now? Walter Isaacson (01:28:35): I would think that he would hate to retire. I think that he can’t live without the pressure, the drama, the all-in feeling. It’s never been anything that seemed to have crossed his mind. He’s never said, “Maybe I love Larry Ellison’s house on the beach in Hawaii. Maybe I should spend time in doing.” Instead, he says things like, “I learned early on that vacations will kill you.” He goes on vacation at one point, and they oust him from PayPal. Then he goes to Africa at one point, he gets malaria. He says, “I’ve learned vacations kill you.” Lex Fridman (01:29:17): Lesson learned. Well, it’s interesting because the projects are 100+ year projects, many of these. Walter Isaacson (01:29:24): One of the weird things is watching him think incredibly long term. One of the meetings every week early on when I was watching him was Mars colonizer. We did through a two-hour meeting about what would the governance structure be on Mars? What would people wear? How would the robots work and would there be democracy or should there be a different form of governance? I’m sitting there saying, ” What are they doing? What are they talking about? They’re trying to build rocket ships and everything else. They are worrying about the governance structure of Mars?” Likewise, whenever he’s in a tense moment, like there’s a rocket’s about to be launched, he’ll start asking people about something in the way future, like the new elite engine or something. Walter Isaacson (01:30:23): “If we’re going to build that, do we have enough materials ready to order?” Or, I don’t know, he’ll just ask questions. Like when he’s building robo taxi, the global car, the $25,000 inexpensive global car, that’s not a total passion. He was talked into doing that. His passion is robotaxis, but his passion is how are we going to make this factory to do a million cars a year? So even the robotaxi is a longer range vision. He’s been touting it since 2016, but there are no robotaxis. Waymo may be doing a little experiment on it, but there’s not cars being manufactured without steering wheels that are going to take over the highways yet. So he’s always looking way into the future is my point. Lex Fridman (01:31:17): I just hope that there’s a lot of da Vincis and Steve Jobs and Einsteins and Elon Musks that carry the flame forward. Walter Isaacson (01:31:28): That’s one of the reasons you write books about these people is so that if you’re a young woman in a school where you’re not being told to do science and you read The Code Breaker about Jennifer Doudna, you say, “Okay, I can be that.” When you say, “Oh, maybe I’ll be a regulator,” or you say, “Oh, no, maybe I’ll be the person who pushes the boundaries, who pushes the lines, who pushes as Steve Jobs said, the human race.” Lex Fridman (01:31:57): Well, let me ask you about your mind, your genius, your process? Walter Isaacson (01:32:04): I’ll give you two out of three. Lex Fridman (01:32:05): All right. Take me through your process of writing a biography, the full of it. Not just writing a biography, but understanding deeply, which your books have done for the human story and the bigger ideas underlying the human story. So you’ve written biographies both of individuals, which are hardly individuals, it’s a really big complex picture and biographies of ideas that involve individuals. Walter Isaacson (01:32:39): Well, step one for me is trying to figure out how the mind works. What causes Einstein to make that leap, for Elon Musk to say stainless steel while he’s looking at a carbon fiber rocket? Or how do you make the mental leap? Because I write about smart people, smart people are a dime a dozen. They don’t usually amount to much. You have to be creative, imaginative, to think different, as Jobs would say. So what makes people creative? What makes them take imaginative leaps? That’s the key question you got to ask. You also ask the questions like you’ve asked earlier, which is, what demons are dangling in their head, and how do they harness them into drives? So you look at all that, and you try to observe really carefully the person. Walter Isaacson (01:33:29): One of the more mundane things I do is a lot of writers try to give you a lot of their opinions and preach or whatever. As this mentor said two people types come out, preachers, storytellers, to be a storyteller. I try, whenever I’m trying to convey a thought, there’s six magic words that I almost should have written on a card pinned above my desk, which is, “Let me tell you a story.” So if somebody says, “How does Elon Musk figure out good talent?” As you did, I think, “Well, let me tell you the story. I’ll tell you the story of Jake McKenzie,” or this is not something I invented. Walter Isaacson (01:34:25): This is way the good Lord does it in the Bible, has the best opening lead sentence ever, “In the beginning,” comma, and then it’s stories. Secondly, to pick up on that lead sentence, “In the beginning,” make it chronological. Everybody in the 40th year of their life has grown from the 39th year and the 38th year, and so you want to show how people evolve and grow. I had the greatest of all nonfiction narrative editors, Alice Mayhew at Simon Schuster, who among other things, created All the President’s Men with Woodward and Bernstein. But she had a note she’d put in the margins of my books, that was a tickta, and it meant, “All things in good time. Keep it chronological. If it’s good enough for the Bible, it’s good enough for you.” Lex Fridman (01:35:16): Interesting. To me, that’s a small note, but to you it’s extremely important. Walter Isaacson (01:35:21): Because it’s the framework for how you structure things, but also how you understand things, which is if you keep it a chronological narrative, then you’re showing how a person has grown from one experience you’ve talked about to the next one. That moral growth, creative growth, risk-taking, growth, wisdom, that’s the essences of creativity, but you can’t do it… There’s a term buildings woman, which is a book that carries a narrative and tells how people learn something. I’m a big believer in narrative. If you- Walter Isaacson (01:36:00): People learn something. I’m a big believer in narrative. If you are an academic, you sometimes, not today, but in like 20 years ago, 30 years ago, there were two things you thought were bad. One was having a great person theory of history in which you decided to do biography. I had a great professor when I was in college. Her name was Doris Kerns. She later married Dick Goodwin and when she was going for tenure at the university, wrote a biography of Lyndon Johnson & the American Dream, and they denied her tenure because it was beneath the dignity of the academy to write history through one person. Walter Isaacson (01:36:46): That’s great. It opened up the field of biography to us non-academics, starting with David McCullough, Bob Caro, but maybe John Meacham and myself are in a new generation, and certainly there’s a generation coming after us. But the second thing besides telling it through people, which is the academy tended to disdain what they called imposing a narrative in which you made it storytelling because that meant you were leaving things out and making it into a narrative. Well, that’s how we form our views of the world. Lex Fridman (01:37:30): Well, let me ask you this question. In terms of gathering and understanding, how much of it is one observing and how much of it is interviews? Walter Isaacson (01:37:44): Yeah, and obviously depends on the subject. With a Ben Franklin, it’s all based on archives and every, of course, we have 40 volumes of letters he wrote. That was the good old days when every day you’d write 20 letters. The Musk book is based much more on observation than almost any of my books, because he opened up in a way that was breathtaking to me. Even when he would be sitting blank polytopia or seething at other people, he’d have me just sitting there watching. I spent a lot of time with Jennifer Doudner at her side. I went to her lab and edited a human gene and with a pipette and a test tube. Walter Isaacson (01:38:28): But I would say I spent 30 hours with her. I can count a hundred hours or more just observing Musk. And I’m not sure that any biographer, perhaps since Boswell took on Dr. Johnson has ever had quite as much up close meaning five feet away at all times access and because of that I’ll go back to what I said a moment ago. I try to get out of the way of the story. It’s not about me, it’s not about… I try to just say, “Okay, here’s what happened. Here’s this story. Here’s what happened the night he came in to Twitter for the first time,” and let you form your own judgment. Lex Fridman (01:39:18): What about the interviews? You’ve had a lot of conversations. You give acknowledgement to the people you’ve done interviews with. Well, one, I have to ask as an aspiring interviewer myself, how? Walter Isaacson (01:39:36): People love to talk. People just love, you know that. And I’ve had 140, maybe 150 people, they’re all listed in the back. One of the little things that people won’t notice, but I’ll say it now, is all of them are on the record. Getting them to talk is easy. They all want to talk about Musk, but then at a certain point say, I don’t put anonymous quotes in my book, I cite things. I say if you’re tough enough and you’ve gone through this, and a lot of times it takes two or three calls back, somebody will tell me a story say, oh, no, no, no, I don’t [inaudible 01:40:11]. But I think it’s important to know where everything came from. And with Musk it’s, I had that from the very beginning because I was a Time Magazine reporter. I’d worked reporter for the Times Picayune or New Orleans. Walter Isaacson (01:40:26): First day on the job, I had to go cover a murder. And I phoned in the story from a payphone and my editor, the city editor, said, “Well, did you talk to the family?” I went, “No, Billy, I mean the family, the daughter just got…” He said, go knock on the door. I knocked on the door. An hour later, they were still talking. They were bringing out her yearbooks. Lesson one, I learned people want to talk if you’re willing to just listen, and whether it be Henry Kissinger, you just push the button and say Kissinger, and people tell you the stories all the way through Elon Musk, everybody talked, everybody in his family, everybody he fired, everybody. I think it’s important to listen to people. And the other thing I learned as a reporter, back when I was covering politics in New Hampshire in the early campaigns, I learned from two or three great reporters, a guy named David Broder and Tim Russert, the late NBC guy. Walter Isaacson (01:41:22): They do what was called door knocking. You just walk in a neighborhood, knock on a door and asked people about the election. But they said here’s the secret. Don’t ask any leading questions. Don’t have any premise. Just say, “Hey, I’m trying to figure out this election. What’s going on? What do you think?” And then stay silent. With Musk a third secret, you know this well, he’ll go silent at times, sometimes a minute, two minutes, four minutes. Don’t try to fill the silences. If you’re a listener, you got to learn, okay, he’s not said anything for four minutes. I can outlast him. Lex Fridman (01:42:03): It’s tough, as humans it’s very tough. Respecting the silence is really, really difficult. Speaking of demons, when there’s silence, all the demons show up in my head. Walter Isaacson (01:42:13): Oh dear. Lex Fridman (01:42:14): The fear I think is if I don’t say anything is boring, and if I say something, it’s going to be stupid. And that the basic engine that just keeps running, not on the podcast, well on the podcast, but also in human interaction. And so I think there’s that nervous energy when interacting with people. Walter Isaacson (01:42:31): You can never go wrong by staying silent if there’s nothing you have to say. Not something I’ve mastered, but I do when I’m a reporter, try to master that, which is don’t ask complex questions, don’t interject and when somebody hasn’t fully answered the question, don’t say, well, let me, you know I haven’t fully… You just stay silent. And then they’ll keep talking. Lex Fridman (01:43:02): Just give them a chance to keep talking, even if they’ve kind of finished, you still. Walter Isaacson (01:43:06): Yeah. Sometimes if they haven’t given you enough, instead of following up, I’ll just nod and keep waiting. Lex Fridman (01:43:13): You’re making it sound simple. Is there a secret to getting people to open up more? Walter Isaacson (01:43:18): I’m somewhat lucky because I started off working for a daily newspaper and people back then they wanted to talk to the newspaper reporter. Lex Fridman (01:43:30): But you also have a way about you. I feel like you have a cowboy in a saloon. You just kind of want to talk. Like there’s a draw to, I don’t know what it is. I don’t know if it’s developed or you’re born with it, but it feels like I want to tell you a story of some sort. Walter Isaacson (01:43:46): Good, tell me a story. A couple things. I did learn to be more quiet. I’m sure I know when I was younger or even I’ll see videos of me at news things where I’m always trying to interject a question and so you learn to be quieter sometimes. I haven’t mastered it. I haven’t learned it enough. You learn to be naturally curious. Many reporters today when they ask a question or either trying to play gotcha or trying to get a news scoop or trying to gig something that can make a lead. And if you actually are curious and you really want to know the answer to a question, then people can tell that you asked it because you want the answer, not because you’re playing a game with them. Lex Fridman (01:44:50): I’m sure some of them off the record, some of them on the record, you had maybe just some incredible conversations. I was going to say some of the greatest conversations ever, but who knows? Some of the best conversations ever are probably somewhere in South America between two drunk people that we never get to hear. So I don’t know, but is there advice you can give from what you’ve learned to somebody like me on how to have good conversation, especially when it’s recorded? Walter Isaacson (01:45:21): Well, to be actually curious. Every question you’ve asked me is because I think you actually want to know the answer, and you’ve done your homework to be open and not to have an agenda. We all suffer from there being too many agendas in the world today. Lex Fridman (01:45:41): Yeah. So that’s just genuine curiosity. But there’s something when you talk about just one-on-one interaction, whether it’s Elon or Steve Jobs or there’s something beautiful about that person’s mind, and it feels like it’s possible to reveal that, to discover that together efficiently and that’s kind of the goal of a conversation. Walter Isaacson (01:46:11): Well, look, you are amongst the top podcasters and interviewers in the world today. You have an earnestness to you. Ben Franklin is the person who taught me by reading him the most about on conversation. He wrote a wonderful essay on that. It includes on silence, but it includes trying to ask sincere questions rather than get a point across. It’s somewhat Socratic, but whenever he wondered or wanted to start a Fireman’s Corps in Philadelphia, he would go to his group that he called the Leather Apron Club, and they would pose a question, why don’t we have it? What would it take? What would be good? And then the second part is to make sure that you listen. And if somebody has even just the germ of an idea, give them credit for it. As Joe said, the real problem is this. And I do think that if I’m in situations and I just mean even at dinner or something, I’m with somebody, I’m usually curious and the conversation will proceed with questions. Walter Isaacson (01:47:46): And I guess it’s also because I’m pretty interested in what anybody’s doing, whoever I happen to be with. And so that’s a talent you have, which is, you’re pretty genuine in your interests. There are people like Benjamin Franklin, like the, I’ll say Charlie Rose, even though he’s in disfavor who are interested in huge number of subjects, and I think that helps as well to be interested in basketball and opera and physics and metaphysics. That was a Ben Franklin. That was a Leonardo trick, which is they wanted to know everything you could possibly know about every subject knowable. Lex Fridman (01:48:29): But there’s a different aspect of this, which is that I would love to hear how you’ve solved it or if you’ve faced it, that you’re certainly disarming. See, I’m like peppering you with compliments here, trying to get you to open- Walter Isaacson (01:48:45): That’s a very disarming method. Lex Fridman (01:48:46): Yeah. I’ve recently talked to Benjamin Netanyahu, we’ll talk again. We unfortunately, because of scheduling and complexities only had one hour, which is very difficult, very difficult with the charismatic politician. Walter Isaacson (01:48:58): He’s the prime minister. Lex Fridman (01:48:59): I understand this, but he’s also a charismatic talker, which is very difficult to break through in one hour. But there, people have built up walls, whether it’s because of demons or because of they’re politicians, and so they have agendas and narratives and so on. And so to break through those, I wonder if there’s some advice, some wisdom you’ve learned on how to wear down through water or whatever method the walls that we’ve built up as individuals. Walter Isaacson (01:49:33): You call it disarming, which I don’t know that I am, but disarming basically means you’re taking down their shields also. And you know when people have a shield and you try to give them comfort. I had zero of that problem with Elon Musk. It was disarming to me, which is I kept waiting to say, okay, he’s not going to, they’ve got a shell or he won’t do that. But he was almost crazily open and did not seem to want to be spinning or hiding or faking things. And I’ve been lucky. Doudna was that way. Steve Jobs was that way. But you have to put in time too. In other words, you can’t say, okay, there’s a one-hour interview and I’m going to break down every wall. It’s like on your fifth visit. Lex Fridman (01:50:38): Yes. Well, actually, there’s one of the things that my situation, you learn, fifth visit is very nice, but sometimes you don’t get a fifth visit. Sometimes it’s just the first date. And I think what it boils down to, and we said disarming, but there’s something about this person that you trust. I think a lot of it just boils down to trust in some deep human way. I think with many other people I’ve spoken with, sometimes the trust happens after the interview, which is really sad because it’s like, oh man. Walter Isaacson (01:51:13): I’ve never been in your situation where I have a show. I usually have- Lex Fridman (01:51:19): Second- Walter Isaacson (01:51:19): … mini cracks at the wheel. Yes, I’m not a first date person. Lex Fridman (01:51:23): Yeah, Yeah. Yeah. Well, you know. Walter Isaacson (01:51:25): But then I’m lucky. I say lucky, but I’m in print. Lex Fridman (01:51:25): I understand. Walter Isaacson (01:51:28): Print is a couple thousand year old medium, but there are those of us who love it. Lex Fridman (01:51:35): Well, the nature of the podcast medium is that I’m a one night stand kind of girl. Let me ask you about objectivity. You followed Elon and you follow Steve, like you’ve, I don’t even know if you would say your friend. You have to be careful with words like that, because there’s an intimacy and how do you remain objective. Do you want to remain objective while telling a deeply human story? Walter Isaacson (01:52:03): Yeah, I want to be honest, which I think is akin to being objective. I try to keep in mind who am I writing for? I’m not writing for Elon Musk, as I say, I haven’t sent him the book. I don’t know if he, don’t think he’s read it yet. I’ve got one person I’m writing for, the open-minded reader. And if I can put in a story and say, well, that will piss off the subject, or that will really make the subject happy, that’s irrelevant, or I try to make that a minor consideration. It’s, will the reader have a better understanding because I’ve put this story in the book? Lex Fridman (01:52:57): I’m a bit of a romantic. So to me, even your Einstein book had lessons on romance and relationships. Walter Isaacson (01:53:07): Ooh, dear. Lex Fridman (01:53:09): So how important are romantic relationships to the success of great men, great women, great minds? Walter Isaacson (01:53:15): Well, sometimes people who affect the course of humanity have better relationships with humanity than they do with the humans sitting around them. Einstein had two interesting relationships with wives. Mileva, his first wife was a sounding board and helped with the mathematics of the special relativity paper in particular. But he didn’t treat her well. He made her sign a letter that she wouldn’t interrupt him. She wouldn’t… And finally, when she wanted a divorce, he couldn’t afford it because he was still a patent clerk. And so he offered her a deal, which is I think totally amazing. He said, one of these days one of those papers from 1905 is going to win the Nobel Prize. If we get a divorce, I’ll give you the money. Walter Isaacson (01:54:16): That was a lot of money back then, like a million dollars now or something. And she’s smart, she’s a scientist. She consults with a few other scientists, and after a week or so, she takes the bet. It’s not until what, 1919, that he wins his Nobel Prize and she gets all the money. She buys three apartment buildings in Zurich. With his second wife, Elsa, it was more a partnership of convenience. It was not a romantic love, but he knew, and that’s sometimes what people need in life is just a partner. Somebody who’s going to handle the stuff you’re not going to handle. So I guess if you look at my books, they’re not great inspiring guides to personal relationships. Lex Fridman (01:55:06): Let me ask you about actually the process of writing itself. When you’ve observed, when you’ve listened, when you’ve collected all the information, what’s maybe even just the silly mundane question of what do you eat for breakfast before you start writing? When do you write? Walter Isaacson (01:55:23): First of all, breakfast is not my favorite meal. And those people who tell you that you have to start with a hardy breakfast, I look askance. Lex Fridman (01:55:23): Yes. Walter Isaacson (01:55:34): And morning is not my favorite day part so I write at night and because I love narrative, it’s easy to structure a book, which is I can make a outline that if I printed it out or notes would be a hundred pages, but everything’s in order. In other words, if there’s a burning man and he’s coming back from grimes and then there’s a solar roof thing, and then there’s something, I put it all in order day by day as an outline. And that disciplines me when I’m starting to write to follow the mantra from Alice Mayhew, my first editor, which is all things in good time. Walter Isaacson (01:56:20): Don’t get ahead of the story, don’t have to flash back. And then after you get it so that it’s all chronological and those things, then you have to do some clustering. You have to say, okay, we’re going to do the decision to do Starship or to build a factory in Texas or to whatever. And then you sometimes have the organizational problem of, yeah, and that gets us all the way up to here. Do I keep that in that chapter or do I wait until later when it’s better chronologically? But those are easy. Lex Fridman (01:56:57): Well, what about the actual process of telling the story? Walter Isaacson (01:57:02): Well, that’s the mantra I mentioned earlier, which is whenever I get pause or I don’t know how to say something, I just say, let me tell you a story. And then I find the actual anecdote, the story, the tale that encompasses what I’m trying to convey. And then I don’t say what I’m trying to convey. I don’t have a transition sentence that says Elon sometimes changes his mind so often he couldn’t remember whether he had changed his mind. You don’t need transition sentences. You just say, all right, here’s the point I need to make next and so you start with a sentence that says, one day in January in the factory in Texas comma. Lex Fridman (01:57:51): Well, one of the things I’d love to ask you is for advice for young people. To me, first advice would be to read biographies in the sense because they help you understand of all the different ways you can live a life well lived. But from having written biographies, having studied so many great men and women, what advice could you give to people of how to live this life? Walter Isaacson (01:58:23): Well, I keep going back to the classics and Plato and Aristotle and Socrates, and I guess it’s Plato’s maxim but he may be quoting Socrates that the unexamined life is not worth living. And it gets back to the know thyself and other things, which is you don’t have to figure out what is the big meaning of it all, but you have to figure out why you’re doing what you’re doing and that requires something that I did not have enough of when I was young, which is self-awareness and examining every motive, everything I do. Lex Fridman (01:59:07): Where does the examination lead you? Is it to a shift in life trajectory? Walter Isaacson (01:59:19): It’s not for me sort of, all right, I’ve now decided having been a journalist, I’ll run a think tank or I’ll run a network or I’ll write a bio. It is actually something that’s more useful on an hourly basis. Why am I about to say that to somebody or why am I going to do this particular act? What’s my true motive here? And also in the broader sense to learn as I did after a couple of years at CNN, my examination of my life is that I’m not great at running complex organizations. I’m not great as a manager. Given the choice I’d rather somebody else have to manage me than me have to manage people. Walter Isaacson (02:00:11): But it took me a while to figure that out. And I was probably too ambitious when I was young and at Time Magazine, that was when I was green and well, that was when I was in my salad days and green in judgment, and it was like chasing the next level at Time Incorporated whatever it might be. And then one day I caught the brass ring and I became an editor and then the top editor. And after a while I realized that wasn’t really totally what I’m suited to be, especially when I got put in charge of CNN. All young people are almost by definition in their salad days and green in judgment. But you learn what’s motivating you and then you learn to ask, but is that really what I want? Should I be careful of what I’m wishing for? Lex Fridman (02:01:13): One of the big examinations you can do is the fact that you and everybody dies one day. How much you Walter Isaacson think about death? Are you afraid of it? Walter Isaacson (02:01:26): No, and I don’t think about it a lot, but I do think about Steve Jobs as, let me tell you a story, which is the wonderful Steve Jobs story of I think after he was diagnosed, but before it was public. And he gave both a Stanford talk, but other things in which he said, the fact that we are going to die gives you focus and gives you meaning. If you’re going to live… And Elon Musk has said that to me, which is a lot of the tech bros out in the Silicon Valley that looking for ways to live forever, I can think Musk says of nothing worse. We read the myth of Sisyphus and we know how bad it is to be condemned to eternal life. So there was in Ancient Greece, the person who walked behind the king and said, memento mori, remember you’re going to die. And it kept people from losing it a bit. Lex Fridman (02:02:29): Do you think about legacy? Walter Isaacson (02:02:30): The lucky thing about being a biographer is that you know what your legacy is. There’s going to be a shelf and it’ll be of interesting people and you’ll have inspired a 17 year old biology student somewhere to be the next great biochemist or somebody to start a company like Elon Musk. And what I think more about, I won’t say giving back, that’s such a trite thing. I moved back to New Orleans for a reason. First of all, the hurricane hit and after Katrina I was asked to be vice chair of the Recovery Authority and I realized everything I’ve got going for me, it all comes from this beautiful gem of a troubled city. The wonderful high school I went to, the wonderful streets where I learned to ride a bike and it’s got challenges. I’m never going to solve challenges at the grand global level, but I can go back home and say, part of my legacy is going to be, I tried to pay it back to my hometown even by teaching at Tulane, which I don’t do as a favor. Walter Isaacson (02:03:53): I enjoy the hell out of it, but it’s like, all right, I’m part of a community. And I think we lose that in America because people who are lonely are lonely because they’re not part of a community. But I’ve got all my high school kids, they’re friends, they’re all still in New Orleans. I’ve got my family, but I also have Tulane, institutions in New Orleans that have been there forever. And if I can get involved in helping the school system in New Orleans, of helping the youth empowerment programs, of helping the innovation center at Tulane, I was even on the City Planning Commission, which worries about zoning ordinances for short- term rentals. Go figure. Walter Isaacson (02:04:33): But it was like no, immerse myself in my community because my community was just so awesomely good at allowing me to become who I became and has trouble year by year, hurricane by hurricane, making sure that each new generation can be creative and it’s a city of creativity from jazz to the food, to the architecture. So when I think of, I won’t say legacy, but what am I going to do to pay it forward, which is a lower level way of saying legacy, I pay it forward by going back to the place where I began and trying to know it for the first time. That was a ripoff of a T.S. Eliot line. I don’t want you to think I thought of that one. Lex Fridman (02:05:23): Always cite your sources. I appreciate it. Walter Isaacson (02:05:24): T.S. Eliot, if you ever need to figure it out, the four quartets, it’s that part at the end which is, “We shall not cease from exploration and the end of all of our exploring will be to return to the place where we started and know it for the first time. Through the unknown but half remembered gate.” It’s just beautiful. And that’s been an inspiration of what do you do in, I guess if it’s a Shakespeare play, you’d call it act five. Well, you go back to the place where you came and- Lex Fridman (02:06:01): See for yourself. Walter Isaacson (02:06:01): … so you don’t sit there worrying about legacy, but you’ll sit there saying, how do I make sure that somebody else can have a magical trajectory starting in New Orleans? Lex Fridman (02:06:14): Well, to me, you’re one of the greatest storytellers of all time. I’ve been a huge fan. Walter Isaacson (02:06:19): That’s definitely not true, but it’s so sweet of you. You see, you can be- Lex Fridman (02:06:22): Brutally interrupting. From, I think probably Ben Franklin so far, I don’t know how many years, 15 years, Einstein, all the way through today has just been a huge fan of yours, and you’re one of the people that I thought surely would not lower themselves to appear and have a conversation with me, and it’s just a giant gift to me. Walter Isaacson (02:06:49): Hey I flew into Austin for this because I am a big fan and especially a big fan because you take people seriously and you care. Lex Fridman (02:06:58): Thank you a thousand times. Thank you for respecting me and for inspiring just millions of people with your stories. Again, an incredible storyteller, incredible human, and thank you for talking today. Walter Isaacson (02:07:09): Thank you, Lex. Lex Fridman (02:07:11): Thanks for listening to this conversation with Walter Isaacson. To support this podcast please check out our sponsors in the description. And now let me leave you with one of my favorite quotes from Carl Young. “People will do anything, no matter how absurd, in order to avoid facing their own souls. One does not become enlightened by imagining figures of light, but by making the darkness conscious.” Thank you for listening and hope to see you next time.

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