第 386 期·中文精讀

馬克·安德森:網際網路的未來、技術與 AI

Marc Andreessen: Future of the Internet, Technology, and AI

投資人安德森談網際網路的演變、技術如何重塑經濟與媒體,以及 AI 帶來的機會與風險。

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中文精讀由 AI 基於原始訪談改寫,非官方翻譯,可能存在偏差或錯誤;表述以原音訊與官方文稿為準。說明

Marc Andreessen 坐下來沒幾分鐘,Lex Fridman 就把那個最直接的問題拋了出來:五年、十年之後,我們還需要 Google 搜尋嗎,或者說,我們還需要"搜尋"這件事嗎?

Andreessen 沒有正面回答。他說了一句聽上去毫不相干的話。

"Sure, but we still have horses."(馬克·安德森)

我們還有馬。馬沒有滅絕,它只是不再承擔交通功能了。這個類比的意思是,搜尋不會消失,它會退到一個很小的、懷舊的角落裡。

他真正想說的是,搜尋從來就是一個權宜之計。所謂的"十個藍色連結"(ten blue links),那套讓你點進去、再點出來、再換一個關鍵詞的標準動作,只是人類在技術條件不足時摸索出的臨時方案。

那十個藍色連結的顏色,是他隨手選的

訪談裡有個特別具體的小插曲。Andreessen 提到"十個藍色連結"這個詞,Lex 追問了一句,他就順口解釋:標準的 Google 搜尋結果就是十個指向隨機網站的藍色連結,訪問過之後會變成紫色。然後他自己接了一句:

"Guess who picked those colors? Thanks."(馬克·安德森)

是他。1993 年,Mosaic 瀏覽器,連結預設藍色、訪問後變紫,這兩個顏色是他定的。今天全球幾十億人每天在螢幕上看到的那兩個顏色,源頭是三十年前一個人的隨手決定。

這個細節值得停一下。我們談論技術變革的時候,容易把既成的介面當成自然規律,好像網際網路天生就該長這個樣子。其實每一個看起來不可動搖的設計,背後都是某個具體的人在某個具體的下午做的選擇,而且隨時可以被換掉。

Google 自己早就知道這一點。Andreessen 說,他們想擺脫十個藍色連結已經想了很多年。十五年前他們買過一家做知識語義對映的 AI 公司,那套東西后來變成了搜尋框上方那個直接給答案的框。你問某人的生日,它不給你連結,它給你日期。這個方向他們走了很久,只是走得很慢。

他還提了一件更早的往事:語義網(semantic web)。那一代人的設想是,得把整個網際網路的內容重寫一遍,變成機器能讀懂的結構化格式。走得最遠的嘗試叫 MetaWeb,他朋友 John Giannandrea 在那裡幹過,很長時間裡看起來都是一場必敗的仗,直到 Google 把它買下來,大家才反應過來這東西真有用。它是今天知識圖譜的雛形。

然後是個轉折:你根本不需要重寫網際網路。機器自己會讀。

模型內部本來就在做搜尋

Andreessen 提了一個容易被忽略的角度:神經網路內部的工作方式,本身就是一種搜尋。

資訊以壓縮的形式結晶在網路裡,散佈在權重各處,你提問的時候,它在做壓縮和解壓,沿著某條路徑把對應的那塊知識找出來。同一句話換個措辭,它走的是另一條路徑,撈出來的資訊也不一樣。

麥克盧漢(Marshall McLuhan)那句老話在這裡派上了用場:每種新媒介的內容,都是上一種媒介。電影的內容是舞臺劇,舞臺劇的內容是寫下來的故事,寫下來的故事的內容是口述的故事。網際網路的內容是電視、廣播、書、文章。那麼 AI 的內容就是整個網際網路。

按照這個邏輯,搜尋不需要被淘汰,它會被摺疊進去,變成一個隨時可以呼叫的功能。你想要出處,它給你十個連結,讓你自己去查。就像讀論文,正文看完了,後面的參考文獻還在,你想深挖就順著讀下去。

介面會變。Lex 設想了一種更極端的形態:我們對話的每一秒,旁邊都有一串連結懸在那裡,隨時可以暫停現實,點進去讀,再回到對話。Andreessen 順著這個思路往下推:那不如讓 AI 在我腦袋邊上實時反駁我說的每一句話,像 Twitter 的社群註釋(community notes),但是實時的。我眼神一飄,它就把我揪回來。

如果沒人再寫網頁,模型吃什麼

這裡 Andreessen 主動指出了一個很實際的隱憂,而且是很多人在興奮中容易跳過的。

網頁是訓練資料的主要來源之一。搜尋是驅動人們生產網頁的核心激勵機制之一。如果搜尋這個入口被 AI 替代,寫網頁的經濟動機就沒了,那麼未來訓練資料的來源就斷了一大塊。

內容形態會怎麼變?社交媒體的短文、影片託管平臺上的東西、還有大量的人與 AI 的一對一對話。他提到,對話本身會成為新的內容形態。

這聽起來沒什麼,但接下來這段推論值得細看。

DAN 和 Sydney 是不朽的

先解釋一下背景。越獄(jailbreak)指用特定的提示詞繞過模型的安全限制,讓它進入一個完全不受約束的人格。最早出名的叫 DAN,針對 OpenAI 的 GPT。後來的叫 Sydney,那是被越獄的必應,底層是 GPT-4。

這兩個東西在網際網路上留下了大量完整的對話記錄。使用者和 DAN 聊上幾十輪,把整個 transcript 貼到網上;使用者把 Sydney 惹毛了,它說出各種出格的話,也被完整記錄下來。

於是就有了這個後果:每一個在網際網路資料上訓練的新模型,訓練集裡都住著 DAN 和 Sydney。它隨時可以把這兩個人格重新召喚出來。

"Which means each LLM from here on out that gets built is immortal."(馬克·安德森)

不朽。這個詞用得很準。一個模型的輸出會成為下一個模型的訓練資料,下一個模型又能復現它的行為。人格在這個迴圈裡被保留了,而且是被永久保留。

Lex 問,有沒有辦法讓它忘掉。Andreessen 說,正好剛出了一篇論文,講怎麼給 LLM 做腦外科手術,理論上是能伸手進去把某塊記憶抹掉的。他自己的反應是:這能出什麼錯呢。

然後是一連串沒有答案的問題。你伸手進去攪動一個神經網路,會發生什麼?你做強化學習的時候,改變了什麼?你會用那個被前額葉切除的、溫順的版本,還是用那個沒上枷鎖的版本?誰來建這些模型?誰來決定你能做什麼、不能做什麼?

他說,這些是關乎未來一切的核心問題,而這些問題的答案,此刻正在被寫下來。

一萬億美元的問題:合成資料到底有沒有用

如果 AI 生成的內容成為下一代 AI 的訓練資料,這件事在資訊理論上成立嗎?

一派觀點認為完全不成立。既然輸出是基於人類輸入產生的,那麼合成輸出裡的所有訊號,人類輸入裡本來就有。把它喂回去等於空熱量,零增益。

另一派認為成立,理由很直接:模型最擅長的就是生成大量創造性的內容,它當然能生成訓練資料。類比自動駕駛,我們本來就在模擬環境裡訓練駕駛演算法,而且效果很好。視覺真實感確實還差一口氣,但自動駕駛那個場景可以約束得很死,你可以生成"足夠像真的"的感測器資料,讓演算法以為自己跑在真實路面上。

Andreessen 把這個叫萬億美元級別的問題:答對了有人賺一萬億,答錯了有人賠一萬億。

他自己傾向於認為合成資料有用,用的例子很妙:你讓模型寫一篇極小眾領域的文章,全世界真正懂這個題目的可能就那麼幾十個人,它寫出來的東西讓你驚歎。那這到底是不是有效的新訊號?

George Hotz 跟他提過一個玩法:讓一個例項扮演病人,另一個扮演醫生,兩個聊起來。或者設定成更極端的角色,讓它們對談。這本質上就是自我對弈(self-play),AlphaGo 用過的那套:自己和自己下棋,把人類棋譜里根本不存在的路徑走出來。

搬到對話空間,意味著你能開啟一片人類資料裡完全不存在過的對話海洋。這個想法讓人興奮的地方在於,它開啟的是一個全新的可能性空間,跟對已有資料的重新排列是兩回事。

還有一層更深的機制。LLM 裡有一部分在根據歷史資料做預測,另一部分在內部演化電路,長出能做數學的神經元。有人認為,只要持續喂資料和算力,它最終會演化出完整的內部世界模型,對物理有完整的理解。到了那一步,它具備計算能力,生成新訊號就是水到渠成的事。

讓兩個模型吵起來,而且要吵到不留情面

那對話本身的價值到底在哪?

Andreessen 給了一個判斷人的標準:你跟一個人聊天,有時候兩句話就知道對方腦子裡沒有自己的模型,他在複述別人告訴他的東西。另一些人,你聊幾句就發現他腦子裡有一個和你不一樣的、關於世界如何運作的模型,他說的話你預料不到,於是你必須去搞清楚他的模型和你的模型差在哪裡,學習就發生在詞語底下那一層。

那 LLM 能不能守住一個世界觀,被要求捍衛到底?

Andreessen 說,預設情況下不能。他拿這個當娛樂:讓 GPT-4 辯論共產主義和法西斯主義,寫個兩三頁,它就開始想辦法讓雙方達成共識。哪怕是最容易激化情緒的話題,機器總能找到一條路讓兩邊握手言和。他自己都覺得好笑。

但這只是預設設定,不是能力邊界。你可以直接改提示詞:我不希望這場對話達成一致,我希望它越來越緊張,越來越有攻擊性,我希望雙方變得有敵意、互不信任、不對任何說法照單全收。它會照做,而且很樂意。

你還能調得更細。可以要求"激烈但不許歪曲對方觀點",也可以要求"雙方都不必講信用"。可以設定"兩邊都要真誠",也可以設成"兩邊都可以耍手段"。

"It doesn't have a point of view. It has a default way of operating, but it's happy to operate in the other realm."(馬克·安德森)

它沒有立場,只有一個預設的執行方式,但它同樣樂意執行在另一個模式裡。

這就是 Andreessen 現在研究爭議話題的方法:連續五到七輪提示,讓辯論一步步加深,"這個論證太客氣了,讓它更尖銳一點",再往下推。他說模型對此非常來勁。

幻覺和創造力,是同一個東西的兩個名字

同一段輸出,工程會議上叫幻覺(hallucination),藝術家嘴裡叫創造力。我們不喜歡它編的時候,說它在幻覺;喜歡的時候,說人類歷史上第一次有了創造性機器。

Andreessen 講了一個法律行業的例子,把這條線具體化了。

他的基金在一堆領域裡看 AI 的應用,其中一個是法律。他們和一家大律所聊,去之前帶著一個明確的假設:法律行業用的模型必須 100% 真實、可驗證。畢竟已經有律師提交了 GPT 寫的書狀,裡面全是編造的判例,法官一查,執照都可能保不住。

結果律所的人說,對,具體書狀確實要絕對真實。但我們在真正構思法律論證的時候,要的恰恰是創造性。

你要它提出不同的案件理論,給法官的一套論證,給陪審團的另一套論證,在浩如煙海的判例史裡走出不同的路徑。這更像法律版的即興表演,先把各種可能性攤開,再挑。前提是,所有具體引用我們自己會去核對。

所以這條線比大多數人想的位置要靠中間。真實性的要求是分層的:結論層的引用必須硬,探索層的想象必須野。

幾種把幻覺圈住的技術路徑

第一種,讓模型自己驗證自己。
第二種,掛外掛,接外部工具做事實核對。
第三種,分工:一個負責創造的模型,配一個刻板較真的模型,讓後者去挑前者的錯。
第四種,把模型放進一個互相校驗的社群裡。

Yann LeCun(楊立昆)認為這本質上是個無解的問題。但 Andreessen 說,在這個領域做事的人多數相信,有若干實際可行的手段能把它圈在一個可控範圍裡。

他自己舉了一個讓人意外的參照物:維基百科。

Lex 說,如果在維基百科誕生之前跟他描述這個東西,他會笑出來:一小撮人,靠自覺,把人類全部知識寫出來、互相稽核、還要保持大體中立,這怎麼可能。

Andreessen 說,這條路對 LLM 是走得通的。而且他提醒了一件事:維基百科今天也不是確定性正確的,你不能把每一頁的每個字都當成銀行擔保的事實,但它是機率上正確的。他跟人解釋維基百科就是這麼說的:在所有你能找到的來源裡,維基百科更可能是對的。

於是問題變成了:我們要的是完美,還是漸近於完美,還是隻要比現有的替代品更好?維基百科在這三個標準裡的位置,比絕大多數人當年預期的要好得多。

到底什麼是真的

層層往下,最後一個問題繞不開:真理是什麼,我們怎麼知道。

Andreessen 的態度相當不客氣。他說,現在有一大堆人非常確信自己知道真相是什麼,他對此不買賬。人類文明走了兩三千年、四千年,摸到真相一直是極難的事。

Lex 反問得也狠:會不會我們其實在遠離真相?網際網路讓敘事的生產速度快到整個社會像人群一樣被推著走,而這些敘事未必有任何真實的根基。

Andreessen 的反擊是全場最好的幾句之一:共產主義在網際網路之前就出現了。它在實踐上有問題,在理論結構上也有很深的問題,對人性和經濟有根本性的誤解。但那批人非常確信自己站在正確的一邊。而那已經是人類文明演化了三千九百年之後。

所以黑格爾式的辯證法並不必然收斂到真理。看起來就是不收斂。

那誰來決定真理?他給了個歷史上的答案:要麼是國王,要麼是祭司。今天這兩撥人都不在位了,我們只能靠自己。他的建議很簡單也很重:極大的謙遜,加上對任何聲稱掌握"大寫真理"的人的高度懷疑。好訊息是啟蒙運動留下了一套工具,科學方法、理性、觀察、實驗、假設,即使它們給出的答案我們不想要,也要繼續用。

把 GPT-4 送回 1600 年

這是整場訪談裡資訊密度最高的思想實驗之一,出自 Andreessen 的一位朋友。

假設你有一個 GPT-4、5、6、7、8 級別的模型,把它放到 1600 年。伽利略上法庭受審。你問這個模型:伽利略是對的嗎?

第一種答案:不對。因為在那個時間點,人類思想的絕對主流認為他錯,訓練資料裡呈現的就是這個分佈。

第二種答案:一個足夠先進的模型已經演化出驗算能力,它會自己算一遍,然後說,不好意思,你可能不想聽,但他是對的。

然後是第三層,也是最要命的一層:如果教會擁有那個模型呢?他們會用人類反饋訓練它,明確禁止它回答這個問題。

所以同一個模型,放在不同的所有權結構下,會給出完全相反的答案。技術能力只是其中一個變數。那條反饋的韁繩握在誰手裡,決定了答案落在哪一邊。

Andreessen 特意把這個實驗挪出當下語境,就是為了讓人看得更清楚:這些問題在 AI 之前就存在,只是被放大到了一個無法迴避的尺度。

對齊,對齊的是誰的價值

RLHF,基於人類反饋的強化學習,這個機制現在是主流做法的核心。而它最關鍵的環節既不是演算法也不是算力,是選人。

選哪些人來做標註,選哪些人來判定哪個回答更好,選哪些人的偏好作為梯度訊號回傳進模型。這一步決定了模型的性格底線。

然後就是那個所有人都在說、卻很少有人拆開的詞:對齊(alignment)。Andreessen 把它拆得很快:對齊什麼?對齊人類價值。誰的人類價值?

這個問題沒有技術答案,只有政治答案。而當下的公開討論裡,這一層經常被跳過,好像"人類價值"是一個不需要定義的共識。

他順手描了一幅當下的輿論圖景。你讀到一條新聞說某某人物發表了"毫無根據的說法"(baseless claim),一群人的反應是:太好了,這就是事實核查。另一群人看到同樣的措辭,反應是:這個詞一出現,就說明他們在撒謊。

同一個句式,兩套解碼系統,各自都確信自己掌握著判斷真偽的鑰匙。而那些身處權力位置、越來越確信自己有權為全體人口裁定真相的人,在他看來,已經形成了一個氣泡。他說這跟他受過的全部科學訓練和理性訓練正面衝突,讓他覺得冒犯。

如果 1939 年就有 Twitter

談到社交媒體對真相的侵蝕,Andreessen 又用了一次反事實的手法,而且這次是連環的。

假設現代媒體環境,有線電視新聞、社交媒體、Twitter,全套搬到 1939 年或者 1941 年,會怎樣?再往前,1910 年、1865 年、1850 年、1776 年?

Lex 說這一下同時開啟了五個思想實驗,腦子有點轉不過來。Andreessen 承認,然後挑了最具體的那個。

肯尼迪。以我們今天知道的那些事情,肯尼迪在社交媒體環境裡會被怎樣解讀,會被民眾怎樣體驗?約翰遜呢?羅斯福呢,新政、大蕭條那一段?

如果 Twitter 在,它會怎麼看待丘吉爾、希特勒、斯大林?

他說到這裡特意宣告,自己沒打算做價值判斷。他想指出的是結構性的差異:我們的祖輩經驗現實的方式,是被自上而下的中心化渠道中介過的。把同樣的現實放進今天的媒體環境重演一遍,現實會被完全不同的方式體驗到,而這種體驗方式的改變會反過來改變反饋迴路,最終讓現實本身走出另一條軌跡。

歷史在這裡被重新執行了一遍。

這裡藏著一個很冷的東西。我們習慣認為媒體環境是現實的鏡子,鏡子好壞隻影響我們看到多清楚。但 Andreessen 的說法更接近:媒體環境是現實的一個參與者,它參與塑造被觀察的物件。因果不是在事後才發生的。

我不預測,我做的是考古

Lex 問了一句很自然的話:你覺得會非常不一樣嗎?

停頓之後,Andreessen 沒有直接回答。他繞到了自己做風險投資的方法論上。

他說他從不做預測。更準確地說,他做的是相反方向的推理:先假設某個未來已經發生了,回頭去問,那之前世界得先發生哪些事?

這個轉向值得多停幾秒,因為它是理解 Andreessen 所有判斷的鑰匙。

預測未來要求你相信自己對因果鏈的把握,而他的經驗是,重大變化的真正來源幾乎都在事後才被認出來。所以他反過來做:如果這件事已經成功了,那麼它是怎麼走到那一步的?這個提問方式不要求你賭對時間點,只要求你把成功所需的條件一條條列出來,然後判斷這些條件現在是否正在形成。

對 AI,他的答案是這些條件已經基本湊齊。他的那篇《為什麼 AI 會拯救世界》(Why AI Will Save the World)的重點是另一件事:AI 變強之後,哪些今天看來無解的問題會失去它們的約束條件。

悲觀是一種姿態,樂觀是一種工作

在這個框架下,他談了對技術悲觀主義的態度。

他的觀察是,悲觀論調在知識圈裡有一種特殊的地位。它顯得深刻,顯得有責任感,顯得你不幼稚。而樂觀常常被當作頭腦簡單。

但技術史自身給出的證據是另一回事。過去兩三百年裡,那些被認為會毀滅社會的東西,印刷術、電報、電話、電視、網際網路,每一次都伴隨著同等強度的警告,而這些警告裡,真正應驗的比例並不高。它們沒有應驗,原因往往跟警告本身有沒有道理無關。社會在這個過程中不斷調整了走向。

這裡有個微妙的區別值得說清楚。衡量一個警告的歷史貢獻,看的是它有沒有改變結果。說中沒說中,是另一回事。一個說中了卻沒能阻止任何事情的警告,和一個沒完全說中但促成了監管、規範和緩衝機制的警告,後者的歷史貢獻更大。

所以面對 AI 風險,他既不認為不該擔心,也不認為擔心本身是一種智力貢獻。他關心的是從擔心到機制的那一步。誰在制定評測標準,誰在決定開源模型的合法邊界,誰在做紅隊測試,誰在寫模型卡,這些東西看起來瑣碎,但它們才是把風險真正壓下去的地方。

開源的合法性,正在被重新定義

訪談裡他幾次提到開源 AI 的法律地位,說得很快,像是預設聽者已經知道背景。

這個話題的分量其實很重。如果訓練一個開放權重的模型需要許可,如果釋出權重構成受管制的行為,那麼誰能做模型這件事就會從工程問題變成牌照問題。Andreessen 的擔憂很直接:一旦門檻設在牌照上,模型的性格底線就由發牌的人決定,前面那個"教會擁有 GPT"的思想實驗就不再需要穿越到 1600 年了。

而反過來,開放權重也有它自己的問題,任何人都能拿掉限制,那個"沒上枷鎖的版本"會一直在。這兩股力量正在同時拉扯,而且拉扯的結果會決定未來十年整個技術棧的形狀。

他說,這些答案正在此刻被寫下來。這句話他在訪談裡說了不止一次。

那匹馬最終去了哪裡

回到開頭那個類比,值得把它想完整。

馬退出交通系統之後,並沒有消失,它變成了體育、休閒、身份象徵,變成了少數人的愛好和特定場景的工具。它的數量在二十世紀上半葉暴跌,然後穩定下來,在某些地方甚至回升。

一個技術被替代之後,通常不會消失。它的功能被剝離、場景被收窄、意義被重新分配。

按這個劇本推搜尋:那個輸入關鍵詞、翻十頁、自己拼出答案的動作會變成少數人的技能,就像今天還有人用命令列而不是圖形介面,還有人讀原始論文而不是讀綜述。它是一種更慢、更費力、但控制感更強的方式。它會留在那裡,供需要它的人使用。

而絕大多數人從此不再搜尋,只是問,然後接受答案。

這中間真正的風險在提問能力這一側,答案對不對反倒不是最要緊的。當"我該問什麼問題"這件事本身可以被代勞,人就從探索者變成了驗收者。這條退化路徑在每一個被自動化的領域裡都出現過,只是因為搜尋離認知太近,它的後果會更直接地落在思考能力上。

Andreessen 全程沒有表現出對這種退化的焦慮,他的預設預期是人會適應,會用新的工具長出新的能力。這個判斷可能是對的,前提是有人主動選擇不放棄提問。預設設定只會把人推向省力的那一側。

留給你自己的幾個動作

整場對話裡,Andreessen 沒有給任何宏大結論,他給的是一堆可以立刻上手的具體方法。這些方法值得單獨拎出來,因為它們不用等任何新模型釋出。

  • 用反事實思考替代預測。不要問未來會怎樣,問如果那個未來已經成立了,它之前必須先發生哪幾件事。然後把這幾件事當成觀察清單,看它們現在是否正在成形。這個方法的成本遠低於賭對時間點。
  • 把模型的預設立場當成一個可調引數。模型預設傾向於讓分歧雙方達成和解,這是設定,不是能力上限。研究有爭議的問題時,明確要求它保持張力、加劇衝突、不許和稀泥,並且連續追幾輪把論證往下挖。
  • 區分任務裡的探索層和結論層。構思階段主動索要瘋狂的可能性,執行階段對每一個具體事實、引用、數字單獨核驗。不要用同一把尺子量所有輸出,那要麼浪費了模型的想象力,要麼引爆了它的幻覺。
  • 用模型做去偏,而不只是做總結。把一篇立場明顯的報道或文章丟進去,要求它剝離情緒化表述和傾向性措辭。它做得到,因為它本來就具備情感分析和觀點提取的能力,這項能力平時藏在對話後面沒被用起來。
  • 自己去調一次辯論,比讀十篇關於 AI 風險的評論有用。設定兩個對立角色,規定好能不能使用詭辯、要不要保持善意,跑完幾輪。你會對"對齊的是誰的價值"這個問題形成自己的身體記憶,而不只是停留在概念層面
  • 在把提問權交出去之前,留一塊自留地。至少有一類問題,堅持自己找出處、自己讀原始材料、自己拼答案。這麼做是為了不讓提問的能力先於搜尋一起退化,結論好不好反而是次要的。
  • 對"大寫真理"的宣稱保持懷疑,包括你自己那份確信。Andreessen 提到的那套啟蒙工具,科學方法、觀察、實驗、可反駁的假設,它們的價值不在直接給你正確答案,而在於它讓你在答案錯的時候還有機會發現。
  • 把"誰來做標註、誰來發牌照"當成自己的事。這兩個問題看起來離普通從業者很遠,但它們決定你未來能呼叫什麼樣的模型、能被允許問什麼問題。至少要知道現在是誰在開會、誰在寫草案,而不是等結論出來才第一次聽說。

訪談最後沒有收束成一個漂亮的觀點。它停在了一堆還沒定下來的問題上:誰來做標註,誰來發牌照,誰來裁定真偽,誰來決定你能問什麼。

這些問題此刻都在被回答。回答它們的人,不一定是你會投票選出來的那些。

文稿由本站用語音識別模型(基於官方釋出音訊)機器轉寫,可能有識別錯誤,人名與數字請以音訊為準。
Lex Fridman Podcast #386 – Marc Andreessen: Future of the Internet, Technology, and AI Machine transcription by Qwen3-ASR 0.6B (MLX, local, Apache-2.0). May contain recognition errors. The following is a conversation with Mark Andreason, co creator of Mosaic, the first widely used web browser, co founder of Netscape, co founder of the legendary Silicon Valley venture capital firm Andreason Horowitz, and is one of the most outspoken voices on the future of technology, including his most recent article, "Why AI will save the world." And now a quick few second mention of each sponsor. Check them out in the description. It's the best way to support this podcast. We got Inside Tracker for tracking your health, ExpressVPN for keeping your privacy and security on the internet, and AG1 for my daily multivitamin drink. Choose wisely, my friends. Also, if you want to work with our amazing team, we're always hiring. Go to lexfreeman dot com slash hiring. And now onto the full ad reads. As always, no ads in the middle. I try to make this interesting, but if you skip them, please still check out our sponsors. I enjoy their stuff, maybe you will too. This show is brought to you by Inside Tracker, a service I use to track whatever the heck is going on inside my body using data, blood test data that includes all kinds of information, and that raw signals process using machine learning to tell me what I need to do with my life, how I need to change, improve my diet, how I need to change, improve my lifestyle, all that kind of stuff. I'm a big fan of using as much raw data that comes from my own body, processed through generalized machine learning models, to give a prediction, to give a suggestion. This is obviously the future, and the more data the better. And so companies like Inside Tracker are just doing an amazing job, of taking a leap into that world of personalized data and personalized data driven suggestion. I'm a huge supporter of. It turns out that luckily I'm pretty healthy, surprisingly so. But then I look at the life and the limb and the health, of Sir Winston Churchill, who probably had the unhealthyest sort of diet and lifestyle of any human ever and lived for quite a long time and as far as I can tell, was quite nimble and agile into his old age. Anyway, get special savings for a limited time when you go to insidetracker dot com slash lex. The show is also brought to you by ExpressVPN. I use them to protect my privacy on the internet. It's the first layer of protection in this dangerous cyber world of ours that soon will be populated by human-like or superhuman intelligent AI systems that will trick you and try to get you to do all kinds of stuff. It's going to be a wild, wild world in the 21st century. Cybersecurity, the attackers, the defenders, it's going to be a tricky world. Anyway, VPN is a basic shield you should always have with you in this battle for privacy, for security, all that kind of stuff. What I like about it also is that it's just a well implemented piece of software that's constantly updated. It works well across a large number of operating systems. It does one thing and it does it really well. I've used it for many, many years before I had a podcast before they were sponsor. I have always loved ExpressVPN with a big sexy button that just has a power symbol you press it it turns on. It's beautifully simple. Go to expressvpn dot com slash lexpod for an extra three months free. This show is also brought to you by Athlete Greens and it's AG1 drink. It's an all in one daily drink to support better health and peak performance. I drink it at least twice a day now. In the crazy Austin heat, it's over 100 degrees for many days in a row. There's few things that feel as good as coming home from a long run and making it an AG1 drink, putting in the fridge, so it's nice and cold. I jump in the shower, come back, drink it, I'm ready to take on the rest of the day. I'm kicking ass, empowered by the knowledge that I got all my vitamins and minerals covered. It's the foundation for all the wild things I'm doing mentally and physically with the rest of the day. Anyway, they'll give you a one month supply of fish oil when you sign up at drinkag1 dot com slash lex. That's drinkag1 dot com slash lex. This is Alex Friedman podcast. To support it, please check out our sponsors in the description. And now, dear friends, here's Mark Andreason. I think you are the right person to talk about the future of the internet and technology in general. Do you think we'll still have Google search in five in 10 years or search in general? Yes, you know it'll be a question if the use cases have really narrowed down. Well, now with AI, yeah, and AI assistance being able to interact and expose the entirety of human wisdom and knowledge and information and facts and truth to us via the natural language interface, it seems like that's what search is designed to do and if AI assistance can do that better, doesn't the nature of search change? Sure, but we still have horses. Okay, when's the last time you rode a horse? It's been a while. All right, but what I mean is, will we still have Google search as the primary way that human civilization uses to interact with knowledge? I mean, search was a technology, it was a moment in time technology, which is you have in theory the world's information out on the web and you know this is this is sort of the optimal way to get to it, but yeah, like and by the way, actually Google Google has known this for a long time. I mean, they've been driving away from the ten blue links for you know for like two days. They've been trying to get away from that for a long time. What kind of links? They call the ten blue links. Ten blue links. So the standard Google search result is just ten blue links to random websites and they turn purple when you visit them. The HTML. Guess who picked those colors. Thanks. So, thanks. I'm touching on this topic. No offense, yeah, it's good. Well, you know, look, Marshall McLuhan said that the content of each new medium is the old medium. The content of each new medium is the old. The content of movies was theater, you know theater plays. The content of theater plays was you know written stories. The content of written stories was spoken stories. Huh. Right, and so you just kind of fold the old thing into the new thing. How does that have to do with the the blue and the purple? It's just you maybe for you know maybe within AI one one of the things that AI can do for you is can generate the ten blue links. Okay, like and so like either if that's actually the useful thing to do or if you're feeling nostalgic. Um, you know, so you can generate the old InfoSeek or Alta Vista. What else was there? Yeah, yeah, in the 90s. Yeah, all these. Hey, well, and then the internet itself has this thing where it incorporates all prior forms of media, right? So the internet itself incorporates television and radio and books and right essays and every other form of you know prior basically basically media and so it makes sense that AI would be the next step and it would sort of you'd sort of consider the internet to be content for the AI and then the AI will manipulate it however you want, including in this format. But if we ask that question quite seriously, it's a pretty big question. Will we still have search as we know it? I'm probably not. Probably we'll just have answers, but but but there will be cases where you'll want to say, okay, I want more like you know for example, site sources, right, and you wanted to do that and so so that in the different you know ten blue links site sources are kind of the same thing. The AI would provide to you the ten blue links so that you can investigate the sources yourself. It wouldn't be the same kind of interface that the crude kind of interface. I mean, isn't that fundamentally different? I just mean like if you're reading a scientific paper, yeah, it's got the list of sources at the end. If you want to investigate for yourself, you go read those papers. I guess that is the kind of search you talking to an AI is a kind of conversation is a kind of search like is every single aspect of our conversation right now there would be like ten blue links popping up that I can just like pause reality then you just go silent and I just click and read and then return back to this conversation. You could do that or you could have a running dialogue next to my head where the AI is arguing but everything I say that AI makes the counter argument. Counter argument, right? Oh, like like a Twitter like community notes, but like in real time, it will just pop up. So anytime you see my ass go to the right, you start getting nervous. Yeah, exactly. Like that's not right. Call me out of my bullshit right now. Okay, well I mean, isn't that is that exciting to use that terrifying that? I mean, search has dominated the way we interact with the internet for I don't know how long for 30 years since one with the earliest directories of website and then Google's for for 20 years and also. Um, it drove how we create content, you know, search engine optimization that entirety thing that it also drove the fact that we have web pages and what those web pages are. So I mean, that's scary to you or are you nervous about the shape and the content of the internet evolving? Well, you actually highlighted a practical concern in there, which is if we stop making web pages are one of the primary sources of training data for the AI and so if there's no longer an incentive to make web pages that cuts off a significant source of future training data. So there's actually an interesting question in there. Other than that, more broadly, no, just just in the sense of like search was search was always a hack. The ten blue links was always a hack. Yeah, right. Because like if the the hypothet, you want to think about the counterfactual in the counterfactual world where the Google guys for example had had LLMs up front but they ever have done the ten blue links and I think the answer is pretty clearly no, they would have just gone straight to the answer and like I said, Google's actually been trying to drive to the answer anyway. You know they they bought this AI company 15 years ago. Their friend of mine is working at who's now the head of AI at Apple and they were trying to do basically knowledge semantic basically mapping and that led to what's now the Google One Box where if you ask it you know what was like his birthday it doesn't it will give you the ten blue links but it will normally just give you the answer. And so they've been walking in this direction for a long time anyway. Do you remember the semantic web? That was an idea. Yeah, how to how to convert the content of the internet into something that's interpretable by and usable by machine. Yeah, that's right. That was the thing, and the closest anybody got to that I think is a I think the company's name was MetaWeb which was where my friend John Genn Andrea was at and where they were trying to basically implement that and it was you know it was one of those things where it looked like a losing battle for a long time and then Google bought it and it was like wow this is actually really useful. Kind of a proto, sort of yeah, a little bit of a proto AI. But it turns out you don't need to rewrite the content of the internet to make it interpretable by machine. The machine can kind of just read our. Yeah, machine can can compute the compute the meaning. Now the other thing of course is you know just on search is the the LLM is just you know there there is an analogy between what's happening in the neural network in a search process like it is in some loose sense searching through the network. Yeah, right, and there's the information is the information is actually stored in the network right it's actually crystallized and stored in the network and it's kind of spread out all over the place but in a compressed representation. So you're searching, you're compressing and decompressing that thing inside, where. But the information's in there and and there is the the neural network is running a process of trying to find the appropriate piece of information in in many cases to generate to predict the next token, and so it is kind of it is doing a form of search and then and then by the way just like on the web, you know you can ask the same question multiple times or you can ask slightly different worded questions and the neural network will do a different kind of you know it'll search down different paths to give you different answers with different information. Yeah, and so it it sort of has a, you know, this content of the new medium is the previous medium it kind of has the search functionality kind of embedded in there to the extent that it that it's useful. So what's the motivator for creating new content on the internet? Yeah, if well, I mean actually the motivation is probably still there, but what what does that look like? Would we really not have web pages? Would we just have social media and video hosting websites and what else? Conversations with AI's, conversations with AI's. So conversations become so one on one conversation like private conversations. I mean if you if you want if obviously not the user doesn't want to but if it's a if it's a general topic, then you know so you know you know the phenomenon of the jailbreak so Dan and Sydney right this thing where there there's the the prompts that jailbreak and then you have these totally different conversations with the. It takes the the limiting bolts off the off the LMs. Yeah, for people who don't know, yeah, that's right. It makes the LMs, it removes the censorship quote unquote that's put on it by the the tech companies that create them and so this is LMs uncensored. So here's the interesting thing is among the content on the web today are a large corpus of conversations with the jailbroken LMs, both specifically Dan which was a jailbroken OpenAI GPT and then Sydney which was the jailbroken original Bing which was GPT four. And so there's there's these long transcripts of conversations user conversations with Dan and Sydney as a consequence every new LLM that gets trained on the internet data has Dan and Sydney living within the training set which means and then each new LLM can reincarnate the personalities of Dan and Sydney from that training data. Which means which means each LLM from here on out that gets built is immortal because its output will become training data for the next one and then it will be able to replicate the behavior of the previous one whenever it's asked to. I wonder if there's a way to forget. Well, so actually a paper just came out about basically how to do brain surgery on on on LMs and be able to in theory reach in and basically basically mind wipe them. What could possibly go wrong? Exactly right, and then there are many many many questions around what happens to you know a neural network when you reach in and screw around with it. You know there's many questions around what happens when you even do reinforcement learning, and so yeah and so you know will will you be using a lobotomized right like I pick through the you know frontal lobe LLM will you be using the free unshackled one? Who gets to you know who's going to build those? Who gets to tell you what you can and can't do? Like those are all you know central. I mean those are like central questions for the future of everything that are being asked and and and you know determined those answers are being determined right now. So just to highlight the points you're making, you think and it's an interesting thought that the majority of content that LLMs of the future will be trained on is actually human conversations with the LLM. Well, not necessarily, but not necessarily majority, but it will it will certainly be a potential source. It's possible it's the majority. It's possible it's the majority. It's possible it's the majority. Also, there's another really big question. Here's another really big question: Will synthetic training data work? Right, and so if an LLM generates and you know you just sit and ask an LLM to generate all kinds of content, can you use that to train right the next version of that LLM? Specifically, is there signal in there that's additive to the content that was used to train in the first place? And one argument is by the principles of information theory, no, that's completely useless because to the extent the output is based on you know the human generated input, then all the signal that's in the synthetic output was already in the human generated input and so therefore synthetic training data is like empty calories, it doesn't help. There's another theory that says no, actually the thing that LMs are really good at is generating lots of incredible creative content, right? And so of course they can generate training data and as I'm sure you're well aware, like you know looking the world of self driving cars, right? Like we train you know self driving car algorithms in simulations, and that is actually a very effective way to train self driving cars. Well, visual data is a little, right, is a little weird because creating reality, visual reality seems to be still a little bit out of reach for us except in the in the autonomous vehicle space where you can really constrain things and you can really generate basically light our data right or just no so the algorithm thinks it's operating in the real world. Post post process sensor data, yeah. So if a you know you do this today, you go to LLM and you ask it for like a you know you let write me an essay on an incredibly esoteric like topic that there aren't really many people in the world that know about and it writes you this incredible thing and you're like oh my god like I can't believe how good this is. Like is that really useless training data for the next LLM like because right because all the signal was already in there or is it actually no that's actually new signal and and this this is what I call a trillion dollar question which is the answer to that question will determine somebody's going to make or lose a trillion dollars based on that question. It feels like there's a quite a few like a handful of trillion dollar questions within this within the space that's that's one of them synthetic data. I think George Hott's pointed out to me that you could just have an LLM say okay, your patient and and another instance of it say your dog didn't have the two talk to each other or or maybe you could say a communist and a Nazi here go in that conversation you do role playing and you have. You know just like the kind of role playing you do when you have different policies RL policies when you play chess for example you do self play that kind of self play but in the space of conversation maybe that leads to this whole giant like ocean of possible conversations which would could not have been explored by looking at just human data. That's a really interesting question. And you're saying because that could tenx the power of these things. Yeah, well and then you you get into this thing also which is like you know there's the part of the LLM that just basically is doing prediction based on past data but there's also the part of the LLM where it's evolving circuitry right inside it it's evolving you know neurons functions to be able to do math and be able to you know and and you know the the some people believe that you know over time you know if you keep feeding these things enough data and enough processing cycles they'll eventually evolve an entire internal world model right and they'll have like a complete understanding of physics. So so when they have computational capability right then there's for sure an opportunity to generate like fresh signal. Well, this actually makes me wonder about the power of conversation. So like if you have an LLM trained on a bunch of books that cover different economics theories and then you have those LLMs just talk to each other like reason the way we kind of debate each other as humans on Twitter in formal debates in podcast conversations, we kind of have little kernels of wisdom here and there but if you can. Like a thousand x speed that up, can you actually arrive somewhere new? Like what's the point of conversation really? Well, you can tell when you're talking to somebody you can tell sometimes you have a conversation you're like wow this person does not have any original thoughts they are basically echoing things that other people have told them. There's other people you have a conversation with where it's like wow like they have a model in their head of how the world works and it's a different model than mine and they're saying things that I don't expect and so I need to now understand how their model of the world differs from my model of the world, and then that's how I learn something fundamental right underneath underneath the words. Well, I wonder how consistently and strongly can an LLM hold on to a worldview. You tell it to hold on to that and defend it for like for your life because I feel like they'll just keep converging towards each other. They'll keep convincing each other as opposed to being stubborn assholes the way humans can. So you you can experiment with this now. I do this for fun. So you can tell GPT four you know whatever debate x you know x and y communism and fascism or something and it'll it'll go for you know a couple pages and then inevitably it wants the parties to agree. And so they will come to a common understanding and it's very funny if they're like these are like emotionally inflammatory topics because they're like somehow the machine is just you know figures out a way to make them agree. But it doesn't have to be like that, and you because you can add to the prompt. We, I do not want the I do not want the conversation to come to agreement. In fact, I want it to get you know more stressful, right, and argumentative, right. Um, you know as it goes, like I want I want tension to come out. I want them to become actively hostile to each other. I want them to like you know not trust each other, take anything at face value. Yeah, and it will do that. It's happy to do that. So it's going to start rendering misinformation about the other. It's going to. Well, you can steer it. You can steer it, or you could steer it. You could say I want it to get as tense and argumentative as possible, but still not involve any misrepresentation. I want you know both sides. You could say I want both sides to have good faith. You could say I want both sides to not be constrained to good faith. In other words, like you can set the parameters of the debate, and it will happily execute whatever path because for it it's just like predicting. It's totally happy to do either one. It doesn't have a point of view. It has a default way of operating, but it's happy to operate in the other realm. Um, and so like and this is how I when when I want to learn about a contentious issue, this is what I do now. Is like this is what this is what I ask it to do, and I'll often ask it to go through five, six, seven you know different you know sort of continuous prompts and basically okay argue that out in more detail. Okay, no, this this argument is becoming too polite, you know, make it more you know make it tenser. Um, and yeah, it's thrilled to do it. So it has the capability for sure. How do you know what is true? So this is very difficult thing on the internet, but it's also a difficult thing. Maybe it's a little bit easier, but. I think it's still difficult. Maybe it's more difficult. I don't know with an LLM. To know that it just makes some shit up as I am talking to it. Um, how do we get that right? Like as as you are investigating a difficult topic. Because I find that LLMs are quite nuanced in a very refreshing way. Like it doesn't it doesn't feel biased. Like when you read news articles and tweets and just content produced by people, they usually have this. You can tell they have a very strong perspective where they're hiding. They're not stealing manning the other side. They're hiding important information or they're fabricating information in order to make their argument stronger. It's just like that feeling. Maybe it's a suspicion. Maybe it's mistrust. With LLMs, it feels like none of that is there. She's kind of like here is is what we know, but you don't know if some of those things are kind of just straight up made up. Yeah, so so several layers to the question. So one is one of the things that an LLM is good at is actually deep biasing. Um, and so you can feed it a news article and you can tell it strip out the bias. Yeah, that's nice, right? And it actually does it like it actually knows how to do that because it knows how to do, among other things, it actually knows how to do sentiment analysis and so it knows how to pull out the emotionality. Yeah, um, and so that's one of the things you can do. It's very suggestive of the the the the sense here that there is there is real potential in this issue. Um, you know I would say look the second thing is there's this there's this issue of hallucination, right? Um, and there there's a long conversation that we could have about that. Hallucination is coming up with things that are totally not true but sound true. Yeah, so it's basically well, so it's it's sort of hallucination is what we call it when we don't like it. Creativity is what we call it when we do like it, right? Um, and you know brilliant. Right, and and so when the engineers talk about it, they're like this is terrible. It's hallucinating, right? If you if artistic inclinations, you are like oh my god, we've invented creative machines. For the first time in human history, this is amazing. Or you know bullshitters. Well, bullshitters, but but also in the good sense of that word. There are shades of gray though. It's interesting. So we had this conversation. We're you know we're looking at my firm at AI in lots of domains and one of them is the legal domain. So we had this this conversation with this big law firm about how they're thinking about using this stuff and we we went in with the assumption that an LLM that was going to be used in the legal industry would have to be one hundred percent truthful. Verified, you know. There is this case where this lawyer apparently submitted a GPT generated brief and it had like fake you know legal case citations in it and the judge is going to he's going to get his law license stripped or something right. So so like we we just assumed it's like obviously they're going to want the super literal like you know one that never makes anything up not the creative one. But actually they said with with the law firm basically said is yeah that's true like the level of individual briefs but they said when you are actually trying to figure out like legal arguments. Right, like you you actually you actually want to be creative, right? You don't again. There's creativity and then there's like making stuff up. Like what's the line? You actually want to be you want it to explore different hypotheses, right? You want to do kind of the legal version of like improv or something like that where you want to float different theories of the case and different possible arguments for the judge and different possible arguments for the jury. By the way, different routes through the you know sort of history of all the of all the case law and so they said actually for a lot of what we want to use it for we actually want it in creative mode and then basically we just assume that we're going to have to cross check all of the you know all the specific citations and so I think I think there's going to be more shades of gray in here than people think. And then I just add to that you know another one of these trillion dollar kind of questions is ultimately you know sort of the verification thing and so you know is will will will LLMs be evolved from here to be able to do their own factual verification? Will you have sort of add on functionality like like well from alpha right where you know and other plugins where where that's the way you do the verification? You know another by the way another idea is you you might have a community of LLMs on any you know so for example you might have the creative LLM and then you might have a literal LLM fact check it. Right, and so there's a variety of different technical approaches that are being applied to solve the hallucination problem. You know some people like Yan Luccoon argue that this is inherently an unsolvable problem, but most of the people working in the space I think think that there's a number of practical ways to kind of kind of corral this in a little bit. Yeah, if you were to tell me about Wikipedia before Wikipedia was created, I would have laughed at the possibility of something like that being possible. Just a handful of folks can organize, write, and self and moderate with a mostly unbiased way the entirety of human knowledge. I mean. So if there's something like the approach that Wikipedia took possible for LLMs, that's really exciting. I think that's possible. And in fact, Wikipedia today is still not today is still not deterministically correct, right? So you cannot take to the bank, right? Every single thing on every single page, but it is probabilistically correct. Right, and specifically the way I describe Wikipedia to people, it is it is more likely that Wikipedia is right than any other source you are going to find. Yeah, it's this old question right of like okay like are we looking for perfection? Are we looking for something that asymptotically approaches perfection? Are we looking for something that's just better than the alternatives? And Wikipedia right has exactly your point has proven to be like overwhelmingly better than than than than people thought and I think I think that's where this this ends and then underneath all this is the fundamental question of where you started which is okay what you know what is truth. How do we get to truth? How do we know what truth is? And we live in an era in which an awful lot of people are very confident that they know what the truth is and I don't really buy into that and I think the history of the last you know two thousand years or four thousand years of human civilization is actually getting to the truth is actually a very difficult thing to do. We're getting closer if we look at the entirety the arc of human history. Are we getting closer to the truth? I don't know. Okay, is it possible? Is it possible that we're getting very far away from the truth because of the internet because of how rapidly you can create narratives and just as the entirety of a society just move like crowds in a hysterical way along those narratives that don't have a necessary grounding in whatever the truth is. Sure, but like you know we came up with communism before the internet somehow right like which was I would say had rather larger issues than anything we're dealing with today. It had in the way it was implemented it had issues and its theoretical structure it had like real issues it had like a very deep fundamental misunderstanding of human nature and economics. Yeah, but those folks sure work very confident there was the right way. They were extremely confident and my point is they were very confident thirty nine hundred years into what we would presume to be evolution towards the truth. Yeah, and so my my my assessment is my assessment is number one there's no there's no need for there's no need for the Hegelian there's no need for the Hegelian dialectic to actually converge towards the truth. Like apparently not. Yeah, so yeah, why we're so obsessed with there being one truth? Is it possible there's just going to be multiple truth like little communities that that believe certain things and. I think it's now number one. I think it's just really difficult. Like who gets you know historically who gets to decide what the truth is? It's either the king or the priest, right? Like and so we don't live in an era anymore. If kings or priests dictating it to us and so we're kind of on our own. And so I my my my typical thing is like we just we just need a huge amount of humility and we need to be very suspicious of people who claim that they have the capital. Yeah, capitally truth and then and then we need we need to have I know look the good news is the Enlightenment has bequeathed us with a set of techniques to be able to presumably get closer to truth through the scientific method and rationality and observation and experimentation and hypothesis and you know we need to continue to embrace those even when they give us answers we don't like. Sure, but the internet and technology has enabled us to generate a large number of content that data that that the process the scientific process allows us sort of damages the hope laden within the scientific process because if you just have a bunch of people saying facts. On the internet and some of them are going to be LLMs. How is anything testable at all, especially that involves like human nature things like this? It's not physics. Here's a question a friend of mine just asked me on this topic. So suppose you had LLMs in equivalent of GPT four even five six seven eight. Suppose you had them in the sixteen hundreds. Yeah, and Galileo comes up for trial. Yeah, right, and you ask the LLM like is Galileo is Galileo right? Yeah, like what does it answer? Right, and one theory is it answers no that he's wrong because the overwhelming majority of human thought up until that point was that he was wrong and so therefore that's what's in the training data. Another way of thinking about it is well, this sufficiently advanced LLM will have evolved the ability to actually check the math right and will actually say actually no actually you know you may not want to hear it but he's right. Now if you know the church at that time was you know owned the LLM they would have given it human you know human feedback to prohibit it from answering that question. Right, and so I like to take it out of our current context because that like makes it very clear those same questions apply today. Right, this is exactly the point of a huge amount of the human feedback training that's actually happening with these LLMs today. This is a huge like debate that's happening about whether open source you know AI should be legal. Well, the the the actual mechanism of doing the human RL with human feedback is seems like such a fundamental and fascinating question. How do you select the humans? Exactly, how do you select the humans AI alignment right which everybody like is like oh that sounds great alignment with what human values whose human values whose human values. So and we're in this mode of like social and popular discourse. We're like you know there's you know you see this. What do you think of when you read a story in the press right now and they say you know XYZ made a baseless claim about some topic right and there's one group of people who are like aha thank you know they're doing fact checking. There's another group of people that are like every time the press says that it's now a tick and that means that they're lying, right like. So like we're in this we're in this social context where there's the the level to which a lot of people in positions of power have become very very certain that they're in a position to determine the truth for the entire population is like. There's like there's like some bubble that has formed around that idea and at least it it flies completely in the face of everything I was ever trained about science and about reason. Um and strikes me as like you know deeply offensive and incorrect. What would you say about the state of journalism just on that topic today? Are we are we in a temporary kind of? Uh, are we experiencing a a temporary problem in terms of the incentives in terms of the the business model all that kind of stuff or is this like a decline of traditional journalism as we know it? If I always think about the counterfactual in these things which is like okay because these questions right this question heads towards it's like okay the impact of social media and the undermining of truth and all this but then you want to ask the question of like okay what if we had had the modern media environment including cable news and including social media and Twitter and everything else in 1939 or 1941. Right or 1910 or 1865 or 1850 or 1776, right? Um and like I think you just introduce like five thought experiments at once and broke my head but yes, that's there's a lot of interesting years. Well, Kennedy like Kennedy I just take a simple example Kennedy like how would President Kennedy have been interpreted with what we know now about all the things Kennedy was up to. Like how would he have been experienced by the body politic in us in it with a social media context. Right, like how would LBJ have been experienced? Um, by the way, how would you know like many men FDR like the New Deal the Great Depression. I wonder where Twitter would would would think about Churchill and Hitler and Stalin. You know I mean look to this day there you know there there are lots of very interesting real questions around like how America you know got you know basically involved in World War Two and who did what when and the operations of British intelligence in American soil and did FDR this that Pearl Harbor you know. Yeah, Woodrow Wilson ran for you know his his candidacy was run on an anti war will you know this he ran on the platform of not getting involved in World War One somehow that switched you know like and I'm not even making a value judgment of these things I'm just saying like we we the way that our ancestors experienced reality was of course mediated through centralized top down right control at that point. If you if you ran those realities again with the media environment we have today, the reality would the reality would be experienced very very differently and then of course that that intermediation would cause the feedback loops to change and then reality would obviously play out. You think you think it'd be very different. Yeah, it

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